Thanks to a new innovative design feature, airline passengers will be able to send and receive SMS messages whilst in the air.
Passengers flying from London Gatwick airport will be able to use their mobile phones for SMS messaging, however this service is only available on Virgin Atlantic flights.
The new system will come into place from May 2012. It is the first time that calls and messages will be allowed on outbound journeys from a major British airport.
Previous to this the service was only available on a limited number of business flights running from London City Airport.
However, from next year all Virgin Atlantic passengers will be able to benefit from the new SMS service.
Mobile phone users will also be able to email whilst on board flights to destinations that include America, the Caribbean, Dubai, Australia and Africa.
The service will be available once a new system to support mobile phones has been installed. Sir Richard Branson’s company understands the importance of SMS as a communication channel. Virgin Media currently texts customers using Esendex’s SMS service, two days before an arranged installation to remind customers about their appointments.
The move by airlines to allow mobile communication during flights is recognition of the importance of mobile phones in today’s world. Whilst social networking and internet use on Smartphones continues to grow, SMS messaging is not to be overlooked, particularly as a mode of business communication.