The company blog
Keep up to date with current news and highlights from the SMS industry

The winning formula for retailers in the run up to Christmas

Christmas tree

Christmas stock is starting to appear in the shops and no doubt the Christmas music will follow shortly. Our mobile phones are rarely out of sight and a whopping 98% of SMS messages are read. With this in mind, SMS is the perfect channel to engage with customers over the festive season, here’s our top tips:

Always in the loop
Keep your customers up to date! Send an SMS with new products, services or special offers. You’re suddenly pretty hard to forget and customers have an even bigger incentive to make their Christmas purchases with you!

VIP treatment
Send loyal customers exclusive offers and rewards. This is a sure fire way to get in their good books and keep them coming back. After all, no one forgets a business that offers something for nothing – especially when strapped for cash at Christmas!

Keeping it personal
Use the data you have lying around and tailor your SMS messages to each customer! Text Christmas greetings, birthday offers or products they’re interested in to make them feel special. This is such a powerful way to keep customers engaged with your brand and helps you build a strong relationship.

Find out what you’re doing wrong… and make it right
Don’t give customers a reason to leave. Send an SMS survey to understand what they’re thinking. It’s a perfect opportunity to find out what you can do better and then make a change.

Go that extra mile
When everything is frantic around the Christmas period, notify customers via SMS when the last order dates are for Christmas. Also let them know when their order is being shipped, send delivery confirmations and allow them to change their delivery day. If shopping with you is this easy, you have a customer for life – not just for Christmas!

Read our retail white paper for more ideas of how SMS can improve customer service, generate sales and reduce operating costs, not only at Christmas, but all year round.

Bookmark and Share

4 secrets to SMS survey and interactive text success!

SMS surveys and interactive texts are really powerful for engaging with your customers or staff – satisfaction surveys, amending delivery details, sales promotions and more!

Here are 4 top tips to make sure they are a success:

Interactive text example1. Short and snappy
Keep your questions as short and simple as possible. Not only is it so much easier for respondents to reply but you’re more likely to get the responses you need – win, win!

Make sure the interaction doesn’t feel endless to respondents – no one wants to be stuck answering questions left, right and centre. Try to ask no more than 5 questions and remember you can get in touch again at a later date.

2. Keep it personal
Make your staff and customers feel special and address them directly. The more you can personalise your messages the better.

3. Timing is everything
The secret to getting a high response rate is catching your customers, staff and whoever else at the right time! No one wants to be bothered when they’re rushing to work, fast asleep or trying to get their kids to bed – the list goes on but you get the idea!  For example, if you’re sending an SMS survey following a phone call, send it immediately whilst the experience is still fresh in their minds.

4. Testing can go a long way
Perhaps the most important thing is to test! Before you click send make sure you’re 100% happy. No one wants to be bothered by messages that don’t work or make no sense.

So there you have it – put our top tips to work and start sending effective SMS surveys and interactive texts today.

Bookmark and Share

Forget your diet, just open a text message!

According to a new study, a weekly text message reminder could be the key to a healthier lifestyle. Simply receiving an SMS reminder of the recommended calorie intake could help keep you on track to a healthier diet – who knew it was that easy!

It’s thought this is so effective because people are unaware of the recommended calorie intake – using such an instant and personal tool to communicate helps to keep people informed.

The study found that 58% of those involved couldn’t identify the recommended daily calorie intake but a text message turned this around! Those who received text message reminders were twice as likely to recognise the recommended calorie intake – so are more likely to make healthier food choices.

Here’s yet another way SMS can be put to good use in the healthcare industry. Feeling inspired? Read our healthcare white paper and Epilepsy Society customer story to discover even more ways SMS can be used in healthcare.

Text messages encourage healthy eating

 

Bookmark and Share

APIcon 2014 is just around the corner!

APIcon 2014 is fast approaching! This means it’s not long till we’ll be gathering with fellow API enthusiasts to learn, create and debate anything and everything API. With this in mind we thought it would be a perfect time to share with you our SMS integration white paper.

Download it today for more insight into integrating SMS into each and every application. Also, for more inspiration take a look at our customer stories to see how companies like Ocado and Capgemini are using our API to help their businesses become more effective.

Download white paper

Bookmark and Share

Esendex Last Minute Triathlon

Last Sunday a few of us took part in the Esendex Last Minute Tri - an event which we sponsor every year!

This year over 400 people participated; Nathan Veall claimed victory in the men’s event coming in first place in just under 52 minutes – very impressive! Kayleigh Adams secured first place in the women’s event in just over 59 minutes – a brilliant performance!

It was also the perfect opportunity for the more competitive out of us to go head to head, battling it out to get the best time. All their hard work paid off as they tackled a 400m swim, 20km bike ride and a 5 km run!

It was an epic performance by the Esendex team – Jonathan took it all in his stride as did Lee, despite it being his first time! Geoff flew round the course and Luke’s bike had never travelled so fast. Iain finished with a great time even after his electrocution at the Tough Mudder the day before. Richard was pretty fast as well, finishing just a few minutes after an hour!

So a massive congratulations to everyone who took part!Esendex team at Esendex Last Minute Triathlon

Bookmark and Share

We’re sponsoring APIcon 2014!

APIcon logoWe’re pleased to announce we’re sponsoring APIcon 2014! From 24th-26th September we’ll be talking about all things API in our talk, our workshop and on our stand.

Here at Esendex, our developers love what they do and are brimming with enthusiasm, good ideas and not forgetting brilliant code. So, naturally we want to get out there, share our ideas and learn from the rest of the developer community!

APIcon is a 3 day interactive conference for app developers, public API providers and those developing an API strategy – the perfect opportunity to learn, create and debate anything and everything API.

Andrew Seward, one of our product managers, will be heading up our speaking session. He’ll be using his wealth of expertise to share how important it is for an API to be considered a product in its own right, not just by you but your whole company.

Jack Thorley, software developer at Esendex, will be running a workshop on how easy it is to make use of the Esendex API in your software. He’ll also be sharing some great ideas on how to use SMS to revolutionise your business communications.

Throughout the event ,we’ll have a stand to share inspiration, tips and advice – if you’re heading to APIcon why not pop over, say hi and find out how SMS can transform your business.

 

Bookmark and Share

How to communicate in healthcare, the easy way

Doctor image

Recent figures suggest that 12 million GP appointments are missed each year, costing a whopping £162 million! Since using SMS for appointment reminders, Chelsea and Westminster hospital foundation trust reduced its DNAs by an impressive 26%.

With a simple SMS reminder shown to dramatically decrease DNAs (Did Not Attends), why not put our SMS services to good use?

Given that we’re exhibiting at the Healthcare Efficiency Through Technology Expo on the 24th September, we thought it would be the perfect time to share with you our healthcare white paper!

Download today to gain some insight into how SMS can be used in healthcare. Whether it’s appointment reminders, test results or organising shifts; SMS ensures that your message is delivered quickly.

Download healthcare whitepaper

Bookmark and Share

We’re exhibiting at the Healthcare Efficiency Through Technology Expo 2014!

HETT Expo logoWe love having the chance to chat about tech with lots of new people, and that’s why we’re excited to be exhibiting at the Healthcare Efficiency Through Technology Expo 2014 - this month, September 24th!

The HETT Expo is a fantastic place for anyone in the healthcare industry to get together, share ideas and to see what technology is available.

Having worked with the likes of Bupa, Epilepsy Society and many more, we know first hand how powerful SMS can be in the healthcare industry. So, if you’re planning on visiting the HETT Expo, feel free to pop over and say hi – we’ll be at stand 260. We’ll be around all day to answer any questions you may have and we’ll also be explaining how SMS is used across the healthcare industry.

It’s free to attend if you’re working in the NHS, public sector, charities, social enterprises and not-for-profit organisations. We hope to see you there – you can register here!

If you can’t wait till then, why not have a look at our healthcare white paper.

Bookmark and Share

Introducing…a brand new website!

We’ve just completely re-designed our website! With our customer needs in mind we’ve focused on making the site more intuitive, more interactive with better resources, such as white papers and customer stories.

Our new site has also been built to be responsive, catering for the growing number of users visiting our site on mobile devices. Not only this but the whole project has been completed from start to finish by our talented in-house marketers and web development team!

Please take a look at our website – we’d love to hear what you think! Send any feedback to marketing@esendex.com.

the new Esendex website

Bookmark and Share

Tech more, sleep less

Texting in bed

Ofcom’s new study reveals our nation spends more time immersed in technology each day than sleeping – how we’ve changed! Britons spend on average 8 hours 41 minutes on digital media or communications and only 8 hours 21 minutes sleeping – how do we find the time to work!?

A good night’s sleep just isn’t a priority anymore; instead we’re glued to our phones, TV and the Internet (just a few amongst an ever growing list). Ofcom also predicted that text messaging, instant messaging and social media have replaced voice calls with 94% of our electronic communication being text based. Quite frankly no other communication channel can compete.

What does this mean for you?

With mobile phones as our new favourite accessory, you can reach customers, staff, suppliers and so on whenever you need.

Bookmark and Share