83 per cent of your customers use a smartphone, and 20 per cent buy something via their phone at least weekly (Statista). Are you getting your share?
The continued increase in smartphone usage means consumers now have the tools to do their shopping at their fingertips. Offering a mobile solution that allows customers to self-serve while still experiencing the same first-class service they would get in-store, can drive customer loyalty and satisfaction.
Mobile marketing encompasses an intimidatingly large amount of activities; here are some of the easiest and most cost-effective channels you can introduce, all of which deliver a fast ROI.
Our top picks for optimising retail mobile marketing
With a wide variety of digital communication channels available, Esendex can provide retail businesses with solutions that expand self-serve options and improve customer experience.
SMS is the perfect channel for retailers to connect with their customers; with a 95% open rate, SMS is unbeatable when you want to ensure your message will be read. Whether you are sending marketing campaigns or just a simple order confirmation, SMS will deliver.
Esendex’s online SMS platform provides retailers with an easy to use interface where you can send SMS marketing messages in bulk, or using our API, set up automated text messages like delivery notifications or appointment reminders.
- Simple delivery and order confirmations
- Basic out of stock updates
- Marketing and sales messages
- Appointment reminders
SMS Landing Pages
By combining the high open rate of SMS and visual aesthetics of a webpage, SMS Landing Pages can provide the engaging, mobile-first service that customers demand.
SMS Landing Pages is part of Esendex’s rich message builder, Messaging Studio. Retailers can use this to create bespoke landing pages and send them via a text message. By using images, extra text, and call to action buttons, retailers can increase customer engagement while still using SMS as the delivery mechanism.
- Deliver personalised marketing and promotions
- Receive payments by linking to secure payment portals
- Digital receipts
- Delivery updates and confirmations
RCS Messaging offers a similar communication experience to OTT apps like Whatsapp and Facebook Messenger, and is set to replace SMS as the default messaging app on Android devices by 2021. RCS offers retailers the perfect sales tool to enrich customers’ buying experience by sending them rich cards, carousels of images, and even allowing customers to make payments all within the app.
Retailers can use RCS for more than just a sales tool. Appointment reminders can be sent out via RCS and include buttons like ‘add to calendar’ or ‘change appointment’, allowing customers to easily manage their appointments without having to call in.
- Receive payments
- Customer service chat interactions
- Upsell or cross-sell products with carousels
- Deliver digital receipts
Collecting customer feedback achieves many goals: it gives you the opportunity to make improvements; to show customers that you care; measure customer satisfaction, and recognise exceptional performance within your team.
With Esendex’s SMS Surveys, retailers can quickly collect customer feedback by sending customers a survey via text message, which achieves a 45% response rate (compared with 24.8% for email, and 9% for phone). With the ability to create branched surveys where different responses will trigger different questions, retailers can ask intelligent questions and dive down into the feedback to improve the service they offer.
- Customer and staff satisfaction
- Data cleansing
- Market research
- Event planning
“Not only was our SMS Landing Page campaign visually appealing and increased customer engagement, but it also drove increased footfall to our store. We were blown away by the results we witnessed and are excited to use SMS Landing Pages for future campaigns.”
SALES MANAGER, MOY FURNITURE
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