White Papers and eBooks

The Connected Consumer report 2024

We’ve been working with customers and listening to consumers for 20+ years. Our latest Connected Consumer report taps into the minds of over 6,000 global respondents.

The cheat sheet to SMS messages that convert

Unlock the secrets of high-converting SMS messages with our cheat sheet – your shortcut to engaging, persuasive texts that drive action.

Managing debt & healthcare

Find out more about using technology as an enabler for secure financial journeys or consistent patient experiences across platforms.

The Definitive Guide to RCS Messaging

This guide explores why the transition to RCS business messaging is no longer optional for brands that value trust, engagement, and security.

SMS Vs RCS: A Comparison

Our comparison sheet lays out the key differences between these two communication channels, from features and functionalities to security and analysis.

Mobile Messaging in Healthcare

Technology – including emails, video calls, customer-centered portals and mobile messaging channels like SMS and WhatsApp – goes a long way in improving the relationship between clinicians and patients.

Black Friday

Esendex polled over 4,000 shoppers across the globe to find out what they’re expecting, and more importantly, how they are planning to spend their hard-earned cash during this retail period.

How to keep your customer data clean

Discover how to effectively manage your customer data and leverage the advantages of utilising SMS for this purpose.

4 ways to use mobile messaging in the property sector

Whether building, selling or leasing properties, mobile messaging plays an invaluable role in helping to nurture strong relationships.

The 5 Essentials of SMS Marketing Guide

With a 95% open rate of SMS messages, and 90 seconds being the average time it takes to open a text, SMS marketing is where you need to be.

Guide to conversational messaging

In this guide, we explain the do’s and don’ts of conversational messaging, from how it works to why it should become a critical element of your digital strategy.

WhatsApp Business Platform: The essential guide

With a user base of over two billion (and growing), WhatsApp is a must-have for any business looking to improve the quality of customer interactions.

The power of SMS marketing

Here is our all-in-one resource on SMS marketing – what it is, the benefits of use cases and best practices.

Surviving peak season

In our survival guide, we unpack our top tips and tricks to help you navigate peak season, ensuring you can still connect with customers and provide consistently excellent service.

SMS surveys with Esendex

Requests for feedback over email are too easy to ignore while texts have an average open rate of up to 98%. Here’s all you need to know about using SMS surveys via Esendex.

A guide to calculating your SMS ROI

Once you’ve completed your campaign, it’s time to calculate your ROI. This eBook will help guide you through this process, from defining goals to calculating cost per conversion.

Getting started with WhatsApp Business Platform

With WhatsApp Business Platform, you can have rich, personalised, two-way conversations. Our guide covers the basics so you can quickly and easily get started.

Messaging API Buyer’s Guide

If you’re looking for a Messaging API to supercharge your messaging strategy, where do you start? Look no further than our buyer’s guide to messaging APIs, where we’ll explain the key considerations and more.

The cost of frustrated customers has always been high…

Discover how to provide great customer service while reducing inbound call volumes and managing staff resources.

Get up close and personal with WhatsApp Business Platform

In our recent survey, we asked 5,000 consumers about how and why they contact businesses and what channels they prefer to use.

WhatsApp Business Platform for retail

Using WhatsApp Business Platform, retailers can get their brand and content right in front of their customers.

WhatsApp Business Platform for healthcare

Wondering how WhatsApp Business Platform can be used in the healthcare space? Discover our ultimate eBook here.

Messaging with APIs: The product factsheet

If you want to offer mobile messaging to your customers but would prefer to use your existing software, look no further than an API.

SMS cheat sheet

Send effective text messages -you may find it helpful to have an SMS cheat sheet of best practices at your fingertips.

Mobile messaging in transport & logistics

We cover the benefits of an SMS, WhatsApp, and RCS messaging strategy for keeping customers, staff, and suppliers in the loop.

WhatsApp vs SMS

They’re the world’s biggest messaging channels. What are the similarities and differences? Is one better than the other? Our comparison sheet covers all.

WhatsApp for Business: Tap into WhatsApp’s full potential

Whether you’re thinking about adding WhatsApp to your comms stack or want to get the most out of it, check out our resource that covers everything you’ll ever need to know on this topic.

Accelerate your hiring process with mobile messaging

With the recruitment market becoming ever-more competitive, discover how the Esendex platform can ensure effective communications and alleviate some of the biggest challenges facing recruiters.

Mind the WhatsApp Gap

WhatsApp is fast becoming a critical part of any customer journey.

Acquiring customers is expensive, are you getting the most out of your customers’ lifetime value?

WhatsApp Business Platform for finance

For financial services providers, WhatsApp gives you the chance to become a part of your customers’ everyday lives – naturally rather than intrusively.

Doing business during a downturn

When budgets are tight, businesses need to deliver the right messages to the right people which takes market intelligence – and a laser sharp focus.