Laura Haynes

Hey I'm Laura, UK&I Marketing Manager at Esendex 👋 I enjoy developing and implementing marketing strategies and campaign experiences that create brand awareness and drive revenue by winning, growing and retaining engaged customers.

Business messaging

22 November 2023

Breaking down the RCS hype: What every CIO needs to know

Rich Communication Services messaging (RCS) has long been expected to replace traditional SMS and MMS. But why? And what is it? Read on to unravel the buzz around RCS and discover why it’s more

22 November 2023

Black Friday

12 October 2023

Text marketing 101: 4 tips to grab customer attention

SMS boasts high conversion and engagement rates. Here are some top tips to ensure your SMS marketing campaign is a success during peak season.

Black Friday

12 October 2023

SMS Marketing

20 September 2023

13 SMS mistakes that could come back to haunt you…

Halloween is approaching, and while it's a season for scares and spooks, your mobile messaging strategy shouldn't be one of them. In the spirit of the season, we've conjured up a list of 13 deadly SMS

Halloween, sms

20 September 2023

Marketing

7 September 2023

How to build a winning customer engagement strategy

If consumer loyalty is so hard won – and there’s still so much more potential for businesses to attract a band of loyal followers – what can you do to make sure your engagement strategy puts you in the winner’s circle this year?

Mobile Marketing

7 September 2023

SMS Marketing

25 August 2023

The most popular days to send SMS messages: An industry breakdown

Wondering when is the best time to send SMS? We dug into our data to discover the most popular days to send messages and how you can ensure your texts stand out.

25 August 2023

Healthcare

20 July 2023

Cutting healthcare expenses: using appointment confirmation text to reduce missed appointments

Let’s begin by stating the obvious: missed appointments are an expensive waste of resources. In fact, the cost of a NHS missed appointment is on average £160. With cost-savings continually being sought

Appointment Reminders, Healthcare

20 July 2023

SMS Marketing

16 July 2023

Boost your SMS marketing with emojis: Strategies for success

For marketers, finding ways to capture attention and engage your audience is crucial. One strategy that has become popular is the use of emojis in SMS marketing. Emojis add a visual element to your text

SMS Marketing

16 July 2023

6 July 2023

WhatsApp for utilities for better customer touchpoints

Relations between utility providers and their customers have never been more strained. Rising energy costs mean many customers have been struggling to pay their bills and subsequently, the demand for customer

6 July 2023

SMS Marketing

29 June 2023

Boosting SMS marketing effectiveness through product data insights

Your product catalogue is a goldmine of valuable data that can really help you personalise experiences to individual customers, making them more likely to engage and buy. Not sure where to start?

SMS Marketing

29 June 2023

Laura Haynes

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