Powering improved customer relationshipsTopic: Product
27 July 2022
Richard Hanscott, CEO of Commify, discusses the new Esendex experience and explains how this turnkey CPaaS solution can meet our digital first expectations …
Our smartphones help us to navigate through our daily lives – and we expect businesses to meet us there.
This digital first culture is shaping expectations – for personalised experiences that delight and engage – whether we’re chatting to family and friends or booking flights, rescheduling a delivery, or making an online purchase.
When it comes to business communication, customers want to choose exactly where, how, and at what pace to engage. They also want to reach out in the simplest and quickest way possible.
This means that the pressure is on for organisations of all sizes and across all sectors to move from one-way interactions to the seamless, two-way personalised experiences we have all come to expect.
If the messages we send to friends and family are rich and interactive, the conversations we have as customers should feel the same
Richard Hanscott, CEO
Managing conversations for better customer relationships
We know that a customer conversation can make or break an experience – whether businesses are engaging prospects or strengthening existing relationships.
Our new Esendex experience has been designed to address these challenges.
Through our turnkey, Communications Platform as a Service (CPaaS) solution, customers can make contact with businesses in their own time, moving between the channels they prefer, including SMS, email, web-based chatbot, voice, or WhatsApp.
Using our new integrated platform, businesses can manage customer conversations across multiple channels simultaneously. A best-in-class interface also makes the platform easier to use and includes a range of new features designed to measure and improve customer engagement.
We’re just getting started
Customer support, notifications and reminders, collections and payments, marketing, and promotions – at every customer touchpoint, businesses have an opportunity to disappoint or delight.
And there is a lot riding on both.
However, a best-in-class business communication platform is never static, and in many ways, we are just getting started. Esendex will continue to embrace technologies to come, and to deliver product enhancements that accelerate, enhance, and automate customer interactions to deliver a go-to market solution that delivers a clear ROI.