Every presentation from Esendex Live! 2021

Topic: Call Centres, Esendex news, Marketing, Technology

If you were able to join us on 21st March for our first entirely digital Esendex Live! event, thank you! Your engagement made the event the success it was. With 10 speakers on topics as varied as behaviourial economics and chatbots, there was something for everyone. And if you couldn’t make it, don’t worry! We recorded each session so you can enjoy them now at your leisure.

The Main Stage

Mobile Messaging Adoption Trends in 2021 – Richard Hanscott, Esendex

The Marketing Stage

Truth marketing: why you’ll need to invest in trust to survive the digital future – Julio Taylor, Hallam

The art of planning content for unplanned scenarios – Ben Garry, Impression Digital

How to get people to do stuff: behavioural economics in marketing – Chris Wilson, Earnest

The Customer Communication Stage

Why your internal and external customers require equal attention – Penny Strutton, Think Forward Consulting

Digital Collections and vulnerable consumers: how are organisations identifying and supporting consumers online? Vanessa Northam – StepChange Debt Charity

What omni-channel really means and where a mobile first strategy fits in – Martin Hill-Wilson, Brainfood Consulting

The Emerging Technology Stage

Choosing the right channel for the right reason – Ben Cole, O2

The future of messaging engagement in a multichannel world – Nick Lane, Mobile Squared

Chatbots and chatting: how, when, and where to leverage automation in customer communication – Dave Attenborough, Esendex

The Esendex team are on hand to help you explore these ideas: from building a strong brand, to writing the right messages; from identifying vulnerable customers to improving your employee experience; from implementing new channels such as WhatsApp and RCS, to adding chatbot functionality. When you’re ready, get in touch – we can help.

Author Avatar
Liz Wilson

I'm Liz Wilson, and I have the privilege of heading up the marketing team here at Esendex. I've seen marketing evolve from buying a list of email addresses and sending a cold message, to today's much more satisfying practice of delivering great content via multiple channels, and inviting people to engage with us on their terms. I hope you find our blog a valuable source of info and ideas; all feedback is welcome!