If you were able to join us on 21st March for our first entirely digital Esendex Live! event, thank you! Your engagement made the event the success it was. With 10 speakers on topics as varied as behaviourial economics and chatbots, there was something for everyone. And if you couldn’t make it, don’t worry! We recorded each session so you can enjoy them now at your leisure.
The Main Stage
Mobile Messaging Adoption Trends in 2021 – Richard Hanscott, Esendex
The Marketing Stage
Truth marketing: why you’ll need to invest in trust to survive the digital future – Julio Taylor, Hallam
The art of planning content for unplanned scenarios – Ben Garry, Impression Digital
How to get people to do stuff: behavioural economics in marketing – Chris Wilson, Earnest
The Customer Communication Stage
Why your internal and external customers require equal attention – Penny Strutton, Think Forward Consulting
Digital Collections and vulnerable consumers: how are organisations identifying and supporting consumers online? Vanessa Northam – StepChange Debt Charity
What omni-channel really means and where a mobile first strategy fits in – Martin Hill-Wilson, Brainfood Consulting
The Emerging Technology Stage
Choosing the right channel for the right reason – Ben Cole, O2
The future of messaging engagement in a multichannel world – Nick Lane, Mobile Squared
Chatbots and chatting: how, when, and where to leverage automation in customer communication – Dave Attenborough, Esendex
The Esendex team are on hand to help you explore these ideas: from building a strong brand, to writing the right messages; from identifying vulnerable customers to improving your employee experience; from implementing new channels such as WhatsApp and RCS, to adding chatbot functionality. When you’re ready, get in touch – we can help.