Becoming a better version of ourselves
In the next few days, we’re launching the biggest platform investment in Esendex’s history, an all-new API product suite, and I couldn’t be more proud of what our teams have built. I wanted to take a moment to mark it properly, not just as a product launch, but as a milestone in a much bigger story.
We have grown quickly through acquisitions and expanded in the UK, Europe, Australia and the USA. A few years ago, it became clear to me that evolving our existing platforms wasn’t going to be enough. Our industry was changing fast, regulations were tightening in every market, security was more important than ever, and customer habits were shifting faster than most platforms could keep up with. The technology underneath all of it was moving quickly too. So, we had a choice: keep reacting to these changes, one update at a time, or build something capable of meeting them head-on. We chose to build.
What hasn’t changed across Esendex’s 25 years is what actually keeps customers with us, and it was never really about the technology alone. It’s the combination: a platform you can rely on, compliance that holds up, and local teams on the ground – experts in their markets who partner with our customers to help them succeed. We’ve always chosen to do things properly, even when it would have been faster or cheaper not to, and that’s not about to change.
Rebuilding properly meant setting ourselves a hard brief: more power and more scale, without losing the simplicity our customers have always valued, one not at the expense of the other. That’s a harder problem to solve than it sounds, and it’s taken real commitment, time and investment to get right.
This year, that investment has started showing up in the real world. Our new platform is now live in eight countries, with more to follow, and we’re in the middle of a major programme to move our existing customers onto it. None of that happens overnight, and I’m proud of how our teams have approached it.
Our new API product suite is the clearest evidence yet that the decision to rebuild was the right one. It gives more than 50,000 customers access to technology built for where customer communications are heading, without having to compromise on the reliability or support they’ve come to expect from us.
Where does this take us? My ambition is simple: I want to see Esendex recognised as the best customer communications platform for growing businesses, wherever we operate in the world. Not by chasing every trend, but by doubling down on what’s actually made us different for 25 years: powerful technology made easy to use, backed by local service and expert support. A rare combination in our industry.
This is one part of something bigger happening across our business right now. I’m looking forward to sharing more when the time is right. For today, though, I wanted this milestone to get the attention it deserves, because in the end, that’s what this has always been about: becoming a better version of ourselves.
