RCS, WhatsApp, Messenger: rich messaging is the future of business messaging
Rich messaging is a catchall title for next generation messaging apps, which allow you to exchange images and video content, include buttons, activate chatbots and much more. We’re particularly excited by RCS’ potential, as it doesn’t require a download – it’s going to replace SMS as the default messaging app on Androids over time.
What rich messaging services are available for business messaging today?
RCS aims to create richer, more interactive conversations between a brand and its customers.
Enjoy powerful, two-way, mobile-focused conversations with customers which will improve your call centre’s efficiency and help reduce your cost to serve.
Our rich messaging platform enables businesses to have conversations with customers, integrate with chatbots and multiple messaging channels.
WhatsApp for Business API
Engage with a network of 1.6 billion users by using the WhatsApp Business Solution to connect with your customers.
SMS Landing Pages
Build a web page specifically for viewing on a mobile phone, include images, offer codes and call-to-action buttons & drive customer engagement.
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Heating engineering company Vaillant increased their customer engagement rate from 2% to 40% by using a combination of RCS and SMS landing pages.
Companies with extremely strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omnichannel companies. (Aberdeen Group).
Mobile commerce is forecast to account for 53% percent of the total commerce value by 2021 (ITProPortal)
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