Frequently asked questions
What criteria must a business meet to obtain approval for WhatsApp?
To gain approval on WhatsApp, businesses need to adhere to the WhatsApp Business Solution Terms, with the WhatsApp Business Solution Policy, and the Commerce Policy. During the approval procedure, the business and its intended use case will be evaluated to ensure compliance with the aforementioned guidelines.
What is the difference between WhatsApp and WhatsApp Business?
WhatsApp is a widely known and commonly used free application that allows users to engage in conversations with friends and family, both individually and in groups. It enables the exchange of messages, voice notes, images, GIFs, documents, and supports video calls.
WhatsApp Business is also an app that has gained popularity among small to medium-sized businesses. It allows businesses to connect with customers on a smaller scale, facilitating ad-hoc customer service and micro marketing campaigns.
If you’re after a solution that allows you to roll out larger campaigns and serve more complex needs, there’s a third option – WhatsApp Business Platform. Ideal for medium to large businesses, this platform offers a comprehensive solution for conducting mass marketing and messaging campaigns, providing customer service on a larger scale, and catering to a wider, even global, audience.
Can I use WhatsApp Business for free? / Are there any charges for a WhatsApp Business Account?
WhatsApp Business Platform incurs charges for each message sent, and Meta (formerly Facebook) also imposes fees per 24-hour window for every conversation, which are then passed on to you through Esendex.
Conversations are divided into two types: business-initiated conversations and service conversations (where the customer sends the first message).
Business-initiated conversations are further classified into three categories based on the type of template used: marketing, utility, or authentication. The fees levied by Meta differ across countries and depend on the end user’s country code. For additional details regarding the pricing of WhatsApp messages, please get in touch with an expert.
Discover the value of WhatsApp Business Platform
In addition to the ability to reach your customers where they already are, you can benefit from all of the current WhatsApp features we offer, including the ability to send plain text and media messages, access to rich features, interactive message templates and more.