Re-engaging with lapsed customers to stimulate revenue

Your World Recruitment are a global healthcare recruitment agency, placing a wide range of healthcare professionals from all medical sectors including Nursing, Doctors, Allied Health Professionals (AHP), Health Science Services (HSS) and Non-Medical / Non-Clinical to public and private sector healthcare settings in the UK, Ireland, Middle East and Australia.

Your World Recruitment had been searching for a communication solution which, after a period of non-communication with a candidate, automatically re-engaged with them to find out if their employment requirements / personal details had changed. Having this up to date information would allow Your World Recruitment to have a deeper pool of candidates from which to fill their positions.

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An example of a Quote Me Today SMS message

Esendex SMS as the solution

Having searched for an easy to implement, simple to use, cost effective and reliable solution, Your World Recruitment approached Esendex with their requirements.

Esendex implemented a two stage process, which initially asks via SMS if candidates would like to be contacted to discuss their job requirements further. If they reply with 'no', then they're removed from the database. If they reply 'yes', then a second SMS is sent asking the candidate to advise of a suitable date / time when Your World Recruitment can contact them. This information is accessed via the intuitive Esendex dashboard, where candidate data and subsequent reports can be accessed.

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An image of a courier vehicle

More from Your World Recruitment...

Your World Recruitment are proud to be one of the leaders in supplying healthcare professionals in the UK and around the world, and as such were thrilled to provide an innovative new way of engaging with their candidates.

“The web portal is so easy to use, straightforward and great value for money.
The results have been brilliant – hundreds of hours have been saved for our sales and customer service representatives not having to phone customers time and time again. We simply couldn’t operate without SMS!”

ALEX KING, MARKETING MANAGER

 

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