RCS Messaging

RCS represents the evolution of SMS, providing the power to send richer content to customers.

By bringing enhanced features to customers’ default message applications, businesses can engage better, increase conversions and build stronger relationships.

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What can RCS be used for?

Here are some of the ways you can have smarter interactions by sending richer content to your customers.

Retail

Retailers have to do all they can to maintain a competitive edge – and being able to send richer, mobile focused communications to their customers is going to be a big part of their future success.

RCS will play a big part in this, by delivering fully branded interactions directly to the customer’s default messaging application.

Example applications include:

  • Deliver digital receipts
  • Customer service chat interactions
  • Arrange/rearrange delivery times and delivery updates
  • Upsell or cross-sell products with carousels
  • Receive payments
  • Deliver marketing messaging.
Finance

Providers will be able to gain “verified sender” status, which will help eradicate spam and reassure customers that interactions are not from fraudulent sources.

Set-up branded, automated interactions with customers, using tools like buttons and linked payment facilities – all of which help to promote self-service.

Example applications include:

  • Updating insurance claims (e.g. uploading photos and other details)
  • Making payments via linked facilities
  • Missed payment reminders with linked payment processing
  • Renewing policies
  • Applying for loans/credit
  • Fraudulent activity notification
  • Arranging in-branch appointments
  • Customer identity verification.
Utilities

Many of the previously manual processes undertaken by utility providers can now be automated in a rich and intelligent way by using RCS.

This means that providers can expect to reduce the strain on their in-house resources, and also provide more convenient tools for customers to access services.

Example applications include:

  • Collect meter readings
  • Provide tariff selection facilities
  • Chat style customer service
  • Bill payments
  • Frequently asked questions.
Property & Estate agents

With RCS, estate agencies will be able to add much far richer content than ever before to their customer interactions. The result of this being that in-house agents will have to spend less time on the phone speaking with potential customers, which in turn frees them up to focus on other tasks.

Example applications include:

  • Rich property alerts including dynamic fields based on search criteria (including images, video, text, and maps)
  • Carousels with available properties make selections easier
  • Live chat with an agent without having to make a call
  • Booking and rearranging house viewings automatically
  • Document exchanges.
Healthcare

RCS is able to offer enhanced engagement with patients, with the aim of allowing them to perform many tasks independently, which would have previously required an interaction with a healthcare representative.

Example applications include:

  • Booking and rearranging appointments automatically
  • Add appointments to calendar
  • Sending smart appointment reminders (i.e include images of healthcare professionals and practices)
  • Inoculation reminders (i.e. link to existing appointment management systems)
  • Send prescriptions
  • Supply test results.
Local Government

Local Governments have to carefully plan how to effectively engage with each of their audience demographics, to ensure all messages reach their destination.

RCS can help with this by increasing engagment levels, while at the same time saving costs.

Example applications include:

  • Collect council tax or arrange repayment plans
  • General notifications
  • Maintenance engineer appointments booking and rearranging
  • Service closure notification

What are the features of RCS Messaging?

Here are the features which will help you enjoy more intelligent interactions with your customers

Verified sender
status

Reassure the customer that they are really talking with the official brand.

Customisable
branding

Use company logos, colours and fonts to help create a more familiar messaging environment.

Rich
content

Send images and rich cards for a more engaging message which can help increase conversion rates.

Response
buttons

Include suggested actions and replies via simple buttons, which save time and create a more precise interaction.

Campaign
tracking

Allow customers to learn and optimise their messaging strategies via delivery and read receipts

Employ in a
multichannel strategy

Combine with other Esendex channels for a comprehensive communication strategy.

What are you sending to non-Android customers?

At the time of launch, RCS will primarily be supported by Android handsets. This means that customers using Apple iPhone won’t be able to receive RCS messages using their native messaging app.

But that doesn’t mean that businesses won’t be able to send rich content to all of their customers as part of the same campaign. Our platform can identify users capable of receiving RCS messages, with failsafe channels like Landing Pages and Mobile Journeys for those who cannot. Our platform makes sure the best possible rich content experience is received by 100 percent of your customers.

So what are the benefits of RCS Messaging?

Lower cost
of customer service

Integrate an intelligent chatbot for basic customer queries.

Improved
customer retention

Offer your customers a more engaging, personalised journey.

More trusted
messaging service

Featuring verified user and branding ID credentials, reducing spam messages.

Actionable
engagement data

Status-based read receipts for improved tracking.

Improved
brand perception

Win a competitive advantage by adopting the latest technology.

Richer
communication

Include images and videos to improve customer engagement.

Fail-safe
SMS landing page

With Esendex, you have a fall-back option of an SMS landing page.

Universal
platform

RCS will be featured on all Android handsets without needing a download.

Customer conversations with RCS and Messaging Studio

Experience enhanced conversations with your customers using the Chat feature in Messaging Studio. Chat enables two-way messaging using multiple channels including RCS, providing convenience to your customer and by using more engaging messages, such as images, videos and rich cards, carousels and image more reach to communication strategies and campaigns. Leverage chatbot functionality to automate simple transactions while still retaining the ability to chat to an agent directly.

“We have taken our first step towards revolutionising the telecoms landscape. August 2017 saw Esendex accepted on to Google’s RCS Early Access Programme, as one of just a select few companies worldwide.”

Geoff Love – CEO – Esendex

Want to learn more about RCS Messaging?

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