Take your SMS messaging communication further
RCS: the evolution of SMS
There’s no denying that SMS has helped to vastly improve customer engagement across multiple industries. However, it is still a relatively simple product with just text communication enabled. For some businesses, this is all that’s required and perfectly complements their marketing strategy.
But, what if you want to take this messaging service a step further? Include your brand name and colour? Tailor the messaging to customers by interacting with them on a personal level in real-time? How about enabling a customer to complete an entire purchasing journey through their messaging app?
Imagine if a customer could research train times, book a seat, complete payment and display their ticket all without leaving their messaging app?
RCS messaging has these very capabilities. The aim is for RCS to handle all branded customer communication, from relatively simple activities, to far richer interactive content than we, as consumers, have ever experienced before.
And, unlike Facebook Messenger or WhatsApp, the RCS app will be delivered with your customers' mobile phones, becoming the default messaging platform. So why wouldn't you take advantage of the rich features soon to be made available?
What can RCS messaging deliver for you?
Features and benefits of Rich Communication Services
of customer service
Integrate an intelligent chatbot for basic customer queries.
Offer your customers a more engaging, personalised journey.
Featuring verified user and branding ID credentials, reducing spam messages.
Status-based read receipts for improved tracking.
Win a competitive advantage by adopting the latest technology.
Include images and videos to improve customer engagement.
SMS landing page
With Esendex, you have a fall-back option of an SMS landing page.
RCS will be featured on all Android handsets without needing a download.