Transactional Email

Avoid the pitfalls of traditional customer engagement, by delivering smarter triggered emails for better customer interactions

What is Esendex Transactional Email?

The age of postal communications being the most effective form of customer engagement is over. Expensive and laborious to send, they’re also unengaging for customers too. This is where digital channels like email can help.

Whether your business is sending tens, hundreds or thousands of emails, the fully managed Esendex transactional email service can help take the strain out of your transactional email sends.

By working with our award winning Professional Services team we’ll help you create tailored emails which generate a better level of engagement with your audience.

What can Esendex Email be used for?

Esendex Email can be used for just about any email delivery-based communication, from transactional applications to marketing. Here are some of the ways we’ve helped to create smarter routes to speaking with their customers.

Debt collection

By combining transactional email, SMS and voice channels in an intelligent automation, DCAs increase their chances of contacting a customer.

Esendex workflows prevent over-contact and default to the customer’s preferred communication channel.

Email templates and attachments can be automatically customised to provide a personalised experience for each customer, increasing the chance of a successful outcome.

Appointment reminders

Reduce no-shows by coupling SMS and triggered emails to automatically remind customers of their appointments.

From dentists to barbers, physiotherapists to mortgage advisers, missed appointments cost your business money.

But by using Esendex’s intelligent workflows, you can automate reminders via both email and text, ensuring that more customers attend.

Official notifications

Email is inexpensive and fast, but sometimes it doesn’t feel ‘authoritative’ enough, and low open rates can be a challenge.

By using the Esendex transactional email sevice, you get the best of automated email combined with intelligent attachments, so you can include personalised letters for each recipient. Sending an SMS to advise your customers that they’ve received an important message is a great way to boost open rates, too.

Delivery Notifications

According to a 2016 survey, 83.4% of households want to receive information about the progress of their delivery.

Email and SMS are their preferred means of receiving delivery information, and with Esendex, you can automate the sending of both. You can even provide triggered email and SMS updates if you’re delayed, reducing the inconvenience to the customer and increasing first-attempt delivery success.

Public Notices

As a local authority or a utilities provider, from time to time you have to inconvenience residents.

Whether it’s road closures, water cut-offs or power supply maintenance, making sure they’re kept informed helps to minimise any disruption.

Esendex Email is fast, reliable, and sends can be fully automated from your current CRM system so there’s no need to adapt to new technology.


While it’s true that email doesn’t have the same reach as it used to, it’s still highly effective for marketing.

Esendex Email can drive better results by pulling in multiple CRM data, for a personalised experience for each customer.

It can also be coupled with SMS to great effect; email for the detail, SMS for the urgency. Both can be fully integrated with your CRM software.

So what are the benefits?


Our customisable platform will allow you to add context to messages by using your customer’s details.

campaign success

Reports to display customer interaction with the call flow.


We can design, develop and deploy an email communication solution specifically for you.


Using our email platform means you’ll be connecting with customers in a cost effective way.

Employ in a
wider strategy

Esendex Email with SMS, Voice, Mobile Journeys, and IP messaging.

managed solution

We’ll work with you to develop the perfect contact strategy, and then our solution will do all the lifting.

How secure are your email attachments?

For any attachment where security is key, (i.e. account billing, policy details, contracts etc), our emails add an extra layer of intelligent security.

The way it works is simple. When a mail recipient receives their email they’ll also receive an SMS with a unique passcode. The attachment is then selected, the passcode entered – and that’s it!

What are the features of Esendex Email?

Here are the features which will help transform your business communications.

file attachments

Use your own data to automatically generate and send personalised attachments with recipient details.


Explore open and click-through rates, bounces and opt-outs. Full archive of historical messages.


Create unique subject lines and smart content based on your CRM data, increasing open and response rates.


Which customers should receive which email template and when, updating automatically when inputs change.


Our award-winning team will help you design, create, and deploy your smarter communications.


Combine with our SMS, SMS Surveys, Voice, and Mobile Journey solutions for greater levels of engagement.

Links to
Mobile Journeys

By linking to a Mobile Journey, your emails will act as a doorway to richer, self-serve environments.


Email can be used a an extra layer of security by sending unique 1 time passwords.

“Everything is just spot on. I have people using Esendex from all parts of the world. With automations in place to fire messages via API; I’m confident about future scalability as well – very comfortable with this product”


Want to learn more about Transactional Email?

Let us know how we can help

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