CHANNELS
RCS Business Messaging
From image carousels to instant action buttons, RCS empowers your brand to create interactive experiences that build loyalty, boost engagement, and drive conversions.
Upgrade your messaging with RCS
RCS gives you more than just text. From branding and rich media to instant reply buttons and verified sender details, every message is designed to create a more engaging and trusted customer experience.
Branded and verified
Build trust with a verified sender profile, custom logo, and business name that customers instantly recognise.
Interactive by design
Add buttons, carousels, quick replies, and calls to action that make messages actionable and intuitive.
Rich media ready
Send images, videos, maps or QR codes directly inside the message. No extra links are required.
Let’s start sending, together.
Discover the full power of our mobile messaging platform.
How are businesses using RCS?
Retail
RCS helps retailers create rich, branded messaging experiences directly within the customer’s native messaging app.
With support for images, buttons, payments and real-time interaction, RCS turns simple messages into fully interactive shopping journeys.
Example applications include:
- Send digital receipts
- Customer service chat interactions
- Arrange/rearrange delivery times and delivery updates
- Upsell or cross-sell products with carousels
- Receive payments
Finance
Gain “verified sender” status to help eradicate spam and reassure customers that interactions are not from fraudulent sources.
Set up branded, automated interactions with customers, using tools like buttons and linked payment facilities – all of which help to promote self-service.
Example applications include:
- Updating insurance claims (e.g. uploading photos and other details)
- Making payments via linked facilities
- Missed payment reminders with linked payment processing
- Renewing policies
- Applying for loans/credit
- Fraudulent activity notification
- Arranging in-branch appointments
- Customer identity verification
Utilities
Manual processes undertaken by utility providers can be easily automated in a rich and intelligent way with RCS.
This means that providers can expect to reduce the strain on their in-house resources, and also provide more convenient tools for customers to access services.
Example applications include:
- Collect meter readings
- Provide tariff selection facilities
- Chat style customer service
- Bill payments
- Frequently asked questions
Property & Estate agents
With RCS, agencies can add far richer content to their customer interactions. The net result is that agents spend less time on the phone speaking with potential customers, which in turn frees them up to focus on other value add tasks.
Example applications include:
- Rich property alerts including dynamic fields based on search criteria (including images, video, text, and maps)
- Carousels with available properties making selections easier
- Live chat with an agent without having to make a call
- Booking and rearranging house viewings automatically
- Document exchanges
Healthcare
RCS supports enhanced engagement with patients, allowing them to perform many tasks independently, which would have previously required interaction with a healthcare representative.
Example applications include:
- Booking and rearranging appointments automatically
- Add appointments to calendar
- Sending smart appointment reminders (i.e include images of healthcare professionals and practices)
- Innoculation reminders (i.e. link to existing appointment management systems)
- Send prescriptions
- Supply test results
Local Government
Local Governments have to carefully plan how to effectively engage with each of their audiences, to ensure all messages reach their destination.
RCS can help with this by increasing engagement levels, while at the same time reducing costs.
Example applications include:
- Collect council tax or arrange repayment plans
- General notifications
- Maintenance engineer appointments booking and rearranging
- Service closure notification
“Esendex products greatly enhance the way we speak with our customers from sales follow-up and engineer appointment confirmations, all the way through to general Q&As.”
ARRON ALDERSON | SOLUTIONS AND PROCESS MANAGER | VAILLANT
Reach customers on their preferred channel
The Esendex platform supports SMS and RCS, giving you the flexibility to choose the right format for each customer.
SMS is great for fast, universal delivery of time-sensitive updates. It reaches every phone, making it a reliable choice for essential notifications.
RCS adds another layer, allowing you to send branded messages with images, buttons and interactive features that create a more engaging customer experience.
If a customer’s device doesn’t support RCS or they aren’t online, your message will automatically be delivered as a standard SMS.
Let’s start sending, together.
Discover the full power of our mobile messaging platform.
Drive results with RCS
Lower customer service costs
Use automation and two-way messaging to handle routine queries more efficiently. Free up your support team while giving customers faster, more convenient ways to get help.
Track performance in real time
Access delivery and read receipts with built-in reporting tools. Measure what’s working, identify opportunities, and refine your communication strategy as you go.
Improve ROI
Boost engagement, reduce drop-offs and drive more conversions. RCS helps you create richer, more effective customer journeys that deliver measurable returns.
Tap into expert professional services and support
Our Professional Services team is here to help you get the most out of your messaging. From setup to advanced workflows, we’ll work with you to build solutions that support your goals.
Esendex, your reliable business messaging partner
20+ years experience
We’ve been helping businesses send text messages to customers for over two decades. Our team brings in-depth knowledge and technical expertise to every solution we deliver.
46,000+ customers
Organisations of all types and sizes trust Esendex to power their communications. From fast-moving retailers to highly regulated sectors, we support a wide range of messaging needs.
5B+ messages per year
Our platform is built for high performance at scale. Every year, we deliver billions of SMS messages with the speed, security and reliability our customers rely on.
Security and compliance
We’re ISO 27001 certified and fully GDPR compliant. From data protection to message delivery, security is at the core of everything we do.
Global reach
Send messages worldwide with confidence. Our direct carrier connections and in-country knowledge ensure reliable delivery across borders.
Flexible integration
Use our intuitive web platform or connect via API. Whether you’re sending one-off messages or building complex automations, we give you the flexibility to work your way.
FAQs
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Is RCS only for Android users, or can we send rich messages to iPhone users too?
Is RCS only for Android users, or can we send rich messages to iPhone users too?In the UK, RCS now works seamlessly across both Android and Apple devices. While it used to be an Android-only feature, Apple’s full integration means that your rich marketing and customer service messages will deliver beautifully to iPhones as well, right inside the phone’s native messaging inbox, giving you near-global reach on a rich media channel.
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Why should our business use RCS if most of our customers are already active on WhatsApp?
While WhatsApp is fantastic for deep, conversational customer support, RCS serves as the perfect complement for proactive marketing, offering a few distinct advantages. RCS is significantly less strict regarding rules, regulations, and topic restrictions compared to WhatsApp. While WhatsApp enforces rigid template approvals and limits certain marketing categories, RCS gives your business much more freedom to design and send diverse campaigns. RCS lands directly in the phone’s built-in, native texting inbox. It requires absolutely no app downloads, capturing attention instantly without forcing customers into an external ecosystem. You still get the same high-impact features – like stunning rich media and interactive action buttons – all delivered from a verified business profile that builds immediate trust.
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Can we use our existing SMS customer list to send RCS campaigns, or do we need to get new opt-ins?
From a UK GDPR and data protection standpoint, you do not need to build a brand-new list from scratch. If you already have explicit, verifiable consent to send marketing or transactional messages to a customer’s mobile number, you can safely transition them to RCS. Because it uses the exact same mobile number and native messaging ecosystem, you are simply upgrading the format of the communication, not changing the legal basis of how you contact them.
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Will a rich media message with brand colors and pictures look like a scam or spam to our customers?
Actually, it does the exact opposite. Because RCS requires a rigorous vetting process by mobile networks, every message you send features a Verified Sender Profile. This includes your exact logo, official brand colors, and a verified checkmark. Customers can instantly see that the message genuinely comes from your business, which builds massive immediate trust and significantly increases open rates compared to unknown mobile numbers.
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The onboarding and verification process for RCS sounds complicated. Does Esendex help us set up our business profile?
Setting up a verified brand profile across various mobile networks does require some official verification and paperwork, but you won’t have to navigate it alone. Esendex manages the heavy lifting of the onboarding process for you. We work directly with the mobile carriers to get your logo, brand identity, and registration details approved, turning a complex administrative hurdle into a smooth, hands-off setup for your team.
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Can we manage SMS, RCS, and WhatsApp messages all through Esendex, or do we need different systems?
You can absolutely handle your multi-channel strategy through Esendex, our platforms are designed to let you orchestrate SMS and RCS smoothly. Creating templates for each channel within the Messaging Studio, sending messages from all channels in the Messaging Centre, and managing multichannel performance from the same platform. This allows you to keep your data, billing, and compliance consolidated under one reliable partner instead of dealing with vendor bloat.
What’s next?
Business messaging reimagined
At Esendex we’ve been building for what your business needs now, and anticipating what’s next for more than 20 years. We’re continuing to expand the horizons of business messaging to deliver the experience you and your customers expect.
