RCS, WhatsApp, Messenger: rich messaging is the future of business messaging

Rich messaging is a catchall title for next generation messaging apps, which allow you to exchange images and video content, include buttons, activate chatbots and much more. We’re particularly excited by RCS’ potential, as it doesn’t require a download – it’s going to replace SMS as the default messaging app on Androids over time. 

Lady and man both holding mobile phones. With message to recipient asking if they are still able to make their appointment, giving the option to reschedule

What rich messaging services are available for business messaging today?

RCS Messaging

RCS aims to create richer, more interactive conversations between a brand and its customers.

Omnichannel Chat

Enjoy powerful, two-way, mobile-focused conversations with customers which will improve your call centre’s efficiency and help reduce your cost to serve.

Messaging Studio

Our rich messaging platform enables businesses to have conversations with customers, integrate with chatbots and multiple messaging channels.

WhatsApp for Business

Engage with a network of 1.6 billion users by using the WhatsApp Business Solution to connect with your customers.

SMS Landing Pages

Build a web page specifically for viewing on a mobile phone, include images, offer codes and call-to-action buttons & drive customer engagement.

Statistics

40%

Heating engineering company Vaillant increased their customer engagement rate from 2% to 40% by using a combination of RCS and SMS landing pages.

9.5%

Companies with extremely strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omnichannel companies. (Aberdeen Group).

53%

Illustration of person holding coin, with increasing graph line in background
Mobile commerce is forecast to account for 53% percent of the total commerce value by 2021 (ITProPortal)

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