White Papers and eBooks

Our white papers and eBooks showcase the versatile applications of SMS, Voice, Mobile and Email across various industries offering insights for beginners, experts, and everyone in between. Even if you’re just exploring your options, there’s a guide for you!

Mobile messaging in healthcare

Learn how mobile messaging can be used for the healthcare sector to improve the overall patient experience, internal efficiency and more.

4 ways to use mobile messaging in the property sector

Whether building, selling or leasing properties, mobile messaging plays an invaluable role in helping to nurture strong relationships.

Mobile messaging in transport & logistics

We cover the benefits of an SMS, WhatsApp, and RCS messaging strategy for keeping customers, staff, and suppliers in the loop.

Managing debt & healthcare

Find out more about using technology as an enabler for secure financial journeys or consistent patient experiences across platforms.

The cost of frustrated customers has always been high…

Discover how to provide great customer service while reducing inbound call volumes and managing staff resources.

Doing business during a downturn

When budgets are tight, businesses need to deliver the right messages to the right people which takes market intelligence – and a laser sharp focus.

Guide to conversational messaging

In this guide, we explain the do’s and don’ts of conversational messaging, from how it works to why it should become a critical element of your digital strategy.

Getting started with WhatsApp Business Platform

With WhatsApp Business Platform, you can have rich, personalised, two-way conversations. Our guide covers the basics so you can quickly and easily get started.

Get up close and personal with WhatsApp Business Platform

In our recent survey, we asked 5,000 consumers about how and why they contact businesses and what channels they prefer to use.

WhatsApp Business Platform: The essential guide

With a user base of over two billion (and growing), WhatsApp is a must-have for any business looking to improve the quality of customer interactions.

The buyer’s guide to messaging APIs

Looking for an SMS, RCS or WhatsApp API to supercharge your messaging strategy? Our buyer’s guide to messaging APIs, explains all the key considerations and more.

A guide to calculating your SMS ROI

This eBook will help guide you through this process, from defining goals to calculating cost per conversion.

Accelerate your hiring process with mobile messaging

With the recruitment market becoming ever-more competitive, discover how the Esendex platform can ensure effective communications and alleviate some of the biggest challenges facing recruiters.

The 5 Essentials of SMS Marketing

With a 95% open rate of SMS messages, and 90 seconds being the average time it takes to open a text, SMS marketing is where you need to be.

SMS surveys with Esendex

Requests for feedback over email are too easy to ignore while texts have an average open rate of up to 98%. Here’s all you need to know about using SMS surveys via Esendex.

Messaging with APIs: The product factsheet

If you want to offer mobile messaging to your customers but would prefer to use your existing software, look no further than an API.

WhatsApp vs SMS

They’re the world’s biggest messaging channels. What are the similarities and differences? Is one better than the other? Our comparison sheet covers all.

How to keep your customer data clean using SMS

Discover how to effectively manage your customer data and leverage the advantages of utilising SMS for this purpose.

Black Friday

In our recent Esendex survey, we polled 1,000 people across the UK. Discover the results to help you to boost Black Friday sales and build your own customer buzz.

The power of SMS marketing

Here is our all-in-one resource on SMS marketing, from what it is and the benefits to use cases and best practices.

What is WhatsApp Business Platform?

Whether you’re thinking about adding WhatsApp to your comms stack or want to get the most out of it, check out our resource that covers everything you’ll ever need to know on this topic.

Person next to mobile phone and and an image of discount clothing tags.

Surviving peak season

In our survival guide, we unpack our top tips and tricks to help you navigate peak season, ensuring you can still connect with customers and provide consistently excellent service.

What is grey routing?

If you could send SMS very cheaply, but with limited security, speed and reliability, would you?

Mobile Payments

Here’s how to collect more payments from your customers in an automated way by targeting mobile devices.


Integrate SMS into each and every application. Automate delivery notifications, system alerts, etc.

Financial Services

Exploring digital transformation in financial services: 7 ways self-serve solutions should feature in your customer journeys.

Retail & Marketing

As the way retailers speak to customers changes, so should the ways that products are promoted.

Retail & Service

We’ve never had more choice or ease of switching brands, so don’t be on the back foot with customer service.


How can utility providers keep customers happy and loyal,
while providing services profitably?

The Problem with Payments

With 46% of consumers now preferring to use their mobile device for the entirety of the purchasing process, it’s essential for businesses to consider how they collect payments.

GDPR, you ready?

A plain English guide to the steps you’ll need to take to be compliant when sending texts and emails.

Reseller Programme

We’ll give you the power to offer customers an evolving range of mobile-focused communication channels while providing services profitably?

SMS integration

Integrate SMS into multiple applications, from automating delivery notifications to system alerts.

Facebook Messenger

Facebook Messenger is available for business use – but will it add value to your communication strategy?

SMS cheat sheet

Send effective text messages -you may find it helpful to have an SMS cheat sheet of best practices at your fingertips.

Construction & property

Interact with suppliers, buyers and staff! Property alerts, updates, co-ordinate stock – just a few ways SMS can help.

Financial services

Use SMS to fight fraudulent activity, send balance updates, billing reminders, policy renewals and more!


Communicate with patients and staff! Appointment reminders, shift planning, outpatient follow-ups, etc.

Transport & Logistics

Whether you’re transporting goods or people, SMS traffic updates & delivery notifications drive efficiency.


The road to recovery, what can we learn from Chinese and European retailers to inform back-to-business strategies.


Contact staff, parents and pupils. Arrange staff cover, notify of closures and deliver room changes – to name a few.

Public Sector

Why a better citizen experience in debt collection leads to greater returns – and how to implement this.

Discover more in our customer stories and FAQ pages.