"We needed a way to automatically send text messages from our booking software and the Esendex API looked to fit the bill.
It was straight forward, both the web interface and the API are easy to use and for the API the documentation and support helped us work through any kinks.”
ICT OPERATIONS MANAGER, RED DRIVING SCHOOL
SMS for customer service
The addition of SMS has been a key-driver in RED’s service offering, which combined with email and an online portal helps them to ensure driving instructors are aware of important information in a timely fashion. Instructors are sent new customer introductions and booking reminders – this is great for when instructors are on the move as they carry their mobiles with them everywhere they go. Instructors are also very busy, so combining with a text message helps raise awareness by either telling them what they need to know, or reminding them to check email and other areas.
RED offers a pre-pay booking model. This provides pupils with discounts and enables instructors to concentrate on what they do best – teach. When pupils want to cancel lessons and need a refund, RED will drop them a text asking the pupil to call so the refund can be processed. This works really well as many people don’t answer phone calls but a simple text gets across all the information - triggering a quick response.