About Liberis

Liberis have been pioneering embedded finance since 2007, founded on a belief that it is a better way for small businesses to access the funding they need. They’re now one of the leading global partners for embedded business finance in Europe, the UK and the US. They work with banks, SaaS providers, payment processors and ecommerce platforms, providing all they need to offer frictionless funding solutions to their business customers.

The challenge

Liberis were looking for more engaging communication channels to connect with B2B customers and remind them about their upcoming payments.

Liberis had not previously deployed any mobile-focused payment reminder strategies, and as a result were interested to explore the opportunities they provide. 

It was hoped that by integrating mobile-focused reminders, Liberis’ in-house Payment Assistance team would have a wider range of contact options available to them, which in turn would help them provide better support to their customers.

What were Liberis’ requirements?

Liberis had the following prerequisites:

• Any new channel had to be simple for Liberis’ teams to use, and fast to integrate
• Had to work in tandem with Liberis’ current communication strategies
• Had to be cost-effective
• Communications had to be traceable, with the ability to see when messages had been delivered and read
• Messages should have a high delivery/conversion rate
• Treating Customers Fairly – ensuring the right customers were messaged at the right time and frequency
• Customer experience – Tailored messages to ensure all customers are able to meet their financial obligations and act on the message
• Data integrity and security