9 out of 10 house buyers use a mobile phone during their search for a new home (source), and the property industry has been quick to adapt. Most estate agent websites are mobile friendly, and most homes for sale listed on dedicated apps such as Zoopla and Rightmove.
This is just the start when it comes to engaging with home buyers via a mobile, however: promoting new properties and price reductions, viewing appointment reminders and status updates can be easily facilitated using Esendex’s communication platforms.
Keywords & Shortcodes
A great way of getting property details to a prospective buyer is to text a keyword such as 1NORN to a shortcode (80011) for an instant response.
Bulk SMS is a great way to alert buyers to new properties or price reductions in their preferred area. It’s effective and inexpensive, and can even be automated.
Reduce the number of no-shows by sending SMS messages to remind buyers of viewings. With Mobile Journeys, you can even include a map to the property.
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How we help estate agents sell more houses.
By focusing on an exceptional home buyer experience.
Delivering instant property information
Potential home buyers can text a unique keyword, such as 27DER, to a shortcode, and get a immediate reply with the property details – the asking price, number of bedrooms and bathrooms etc. This can include a link to the property’s full showcase online, or a link to a dedicated Mobile Journey which could feature an audio or video tour of the property.
Keeping buyers better informed
If a new property comes on to the market, or an existing property is reduced, with Esendex’s API you’ll be able to send out automatic SMS notifications to potential buyers who’ve expressed an interest in similar properties. SMS can also be used to keep buyers updated as to the progression of their enquiry, and two-way SMS gives them another channel through which to ask questions.
Making it easier to remember viewings
No-shows are a burden on the seller and estate agent alike, but they can be easily reduced with an SMS confirmation and reminder automation. Linked to your internal software, Esendex’s API can trigger a text message when a viewing appointment is booked, and a reminder on the day. This can be fully automated, or you can use our online portal to send individual or bulk messages at your convenience. Start a free trial of Esendex SMS.
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