What is digital transformation and how can local government tap into it?

Topic: Esendex news

Innovating and thinking of new ways to engage with residents in local government could deliver services that are better targeted and more efficient.
According to Brian Solis digital transformation can be defined as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.”
This infographic explores the potential of digital technology and how to overcome challenges within local government, highlighting key reasons for change.

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