The hows and whys of customer feedback [infographic]

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When asked whether they formally survey their customers, over 60% of companies answered ‘sometimes’ or ‘never’ (source: Growth Strategy Partners). If you’d count your business among that number, this infographic is for you!

It’s difficult to understate the case for customer feedback surveys. If you find out that you’re ticking every box, fantastic: you’ve got the opportunity to use that in your sales and marketing collateral.

It’s even more important to find out if you’re falling short. React quickly and you can turn an unhappy customer into a brand advocate.

Moreover, the simple act of surveying your customers shows them that you care. Our infographic outlines the key reasons why you should survey your customers, what platforms are most suited to sending surveys, what questions you might ask, and how to structure your survey to get the best response rates.

SMS Surveys Infographic

About Esendex

We work with over 11,000 companies worldwide to improve their business communication strategies. One of the ways we can help is by designing, sending and reporting on customer surveys, whether that’s via SMS Survey, a mobile optimised online survey, or an Interactive Voice Message. Call our team on 0345 356 5758 to learn more about the Esendex difference!

Author Avatar
Liz Wilson

I'm Liz Wilson, and I have the privilege of heading up the marketing team here at Esendex. I've seen marketing evolve from buying a list of email addresses and sending a cold message, to today's much more satisfying practice of delivering great content via multiple channels, and inviting people to engage with us on their terms. I hope you find our blog a valuable source of info and ideas; all feedback is welcome!