Is your awareness strategy working?

Topic:

As winter approaches we enter a season that leaves many of us vulnerable to common viruses such as influenza and pneumonia to which the most effective medication can come in the form of prevention; vaccination. So when flu season is set to hit, it then becomes crucial for your communications with patients to reach the most vulnerable.

Integrated platforms that securely automate text and phone call reminders about appointments, test results or alerts to upcoming clinics or free services, like flu vaccinations, help develop the relationship between patients and their healthcare providers. Studies have found that mobile phone/text messaging is by far the most popular method by which patients wished to be contacted, with 62% of patients preferring this method of communication.

Raising awareness effectively

Global public health days offer great potential to raise awareness and understanding about health issues and improve support for action, from the local community to the international stage and SMS can help you in your efforts.

Whether you’re holding an event for awareness, want to boost pop-up clinic visits or encourage blood donations, there’s no better way to let people know what’s happening in their community than by mobile.

By sending out messages to large groups, charities and health organisations are able to quickly and effectively spread the word about what it is they’re trying to achieve. More than this, they’re in a position to communicate with the same people more than once, making it easier to build valuable relationships over time.

So with that being said, we’ve put together a selection of national campaigns and awareness days to help you plan your health and wellbeing strategy and activities for the year ahead and it starts now!

Healthcare calendar key dates

Author Avatar
Jordana Makin

Marketing Executive UK & IE

I'm the Marketing Executive for UK and Ireland at Esendex, with a background in SEO. I'm passionate about technology and exploring digital marketing trends.