A closer look at the Ocado RCS demo

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February 2018 saw Esendex take to the stage at Mobile World Congress, to demo an innovative RCS concept using the Ocado brand.

Ocado have been one of our customers for many years, using SMS for grocery delivery notifications and to manage employee shift swaps; overtime and holiday. Both have been highly effective for Ocado and continue to be well received by their customers and staff.

However, Ocado are always keen to discover new and different ways to improve the customer experience, which is why they were interested in understanding how RCS could help to improve their customer communication strategy.

“We’re driven by our customers’ needs so we’re always looking for ways to enhance our services and pride ourselves on innovation.” – Director of Planning & Supply Chain | Ocado

Below is a video of the Ocado demo that we presented at Mobile World Congress 2018 in Barcelona. The video demonstrates some core RCS concepts including an enriched delivery notification and payment journey.

For more information on the benefits of RCS or how you can use this new messaging protocol, simply complete our contact form or call 0345 356 5758.

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Amy Robinson

Hi, I’m Amy, Senior Brand Development Manager at Esendex, with a background in digital and international marketing. I love everything to do with digital technology and improving communication between brands and their customers. I also take great pride in combining digital optimisation with user experience.