What is RCS messaging?
Rich Communication Services (RCS) is designed to improve the functionality offered by SMS. RCS allows businesses to send much more engaging content. The aim is to create richer, more interactive conversations between a business and its customers.
This new communication medium is built into an Android's native messaging app. However, Esendex offer a fall-back option of an SMS landing page, should the recipient not be using an RCS-enabled phone.
Some of the new features that RCS offers businesses are verified sender, custom branding, app-like content, such as maps and appointment schedulers, quick replies to customer queries and suggested actions in a button format.
For more information on how RCS can help your business contact: firstname.lastname@example.org
or call 0345 356 5758
Esendex has joined Google’s early access program for RCS Business Messaging – but what’s that, and how does it affect you?Find out more
The intention behind RCS is that it could replace SMS, becoming the new standard for text-based communication between phones.Find out more