What is RCS messaging?

Rich Communication Services (RCS) is designed to improve the functionality offered by SMS. RCS allows businesses to send much more engaging content. The aim is to create richer, more interactive conversations between a business and its customers.

This new communication medium is built into an Android’s native messaging app. However, Esendex offer a fall-back option of an SMS landing page, should the recipient not be using an RCS-enabled phone.

Some of the new features that RCS offers businesses are verified sender, custom branding, app-like content, such as maps and appointment schedulers, quick replies to customer queries and suggested actions in a button format.

For more information on how RCS can help your business contact: [email protected]
or call 0345 356 5758

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