Content Marketing Specialist

What to expect

About the role 

To manage communication programmes to existing customers so as to ensure that our complex programme of customer platform migration and brand retirement initiatives runs smoothly and delivers an exceptional customer experience. You will also work on SEO initiatives to ensure that we transfer as much equity from the retiring brands’ websites to the retained brand as possible. The main aim of this role is to minimise customer churn and take responsibility for the marketing aspects of brand retirement and platform migration processes.

About Commify

We make business communication brilliant! We work with more than 45,000 companies, helping them to transform their mobile communication with their customers and employees. Our success is the result of hundreds of talented people pulling together to achieve a common goal. Join our team and be part of our success story. 

You will thrive in an environment of passion, integrity, ownership and innovation, where development and progression is a real focus. We’d like to think we have everything you’d expect from a benefits package, from 27 days holiday and your birthday off work, to private medical cover, dental cover and bi-monthly social events! On top of this you can expect £350 of Christmas vouchers and added extras like beer o’clock and an amazing Christmas party.

What you’ll be doing

As Content Marketing Specialist you will be responsible for:

• Competently executing the full customer communications programme. This includes managing “brand level” communication with customers: concept creation and writing of blog posts, videos, webinars, sales presentations, email / SMS, as well as, potentially, direct mail and promotional products
• Work closely with the sales team for each retiring brand, developing a strong relationship and provide clear communication of the migration strategy 
• Reporting to the Senior Brand Development Manager to ensure that the self-serve brand strategy is aligned with the group brand strategy
• Ensuring that we retain all customers from the retiring brands, maintaining their positive perception of the Commify group
• Managing the sunsetting of multiple websites, ensuring that the value is passed to the retained website and working with our web team to ensure that we transfer all digital equity from the retiring brands to the retained brand
• Systematically track the impact of the migration projects and ensure that all KPIs are met and customer churn is minimised

What we’re looking for

You will be an exceptional candidate, with a proven track record in a similar role.  In particular, they are required to have the following attributes/experience:

• The creative ability to generate content ideas on your own
• Be highly creative and imaginative
• Be a highly effective communicator, able to change your tone of voice based on your audience and used to working cross-functionally
• Experience working with multiple internal and external stakeholders
• Be conscientious, articulate and professional in all communications
• Strong attention to detail and a structured approach to work, with effective time management skills
• Experience managing complex projects
• Strong knowledge of search engine optimisation (SEO) practice
• Expert in using software such as Google Analytics, Hubspot, Salesforce and ahrefs
• Good knowledge of social media platforms

Desirable

• Previous website migration experience

The next step

To apply please send your CV to [email protected]

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