Your customers are changing – are you?Topic: Esendex news
The mobile revolution has seriously transformed the way we communicate! New Ofcom research has revealed Britons can’t be without their mobile phones or internet. These are now just as essential to our nation as the air we breathe, the clothes we wear and the house we live in! What’s more, according to Ian Carrington there are now more mobile phones than toothbrushes, making SMS an ideal channel to reach your customers.
Gone are the days of picking up your landline and making a call. Nowadays, just 160 characters and the click of a button is all it takes. What’s better is it makes everyone’s lives much easier and people actually like to receive appointment reminders, updates, delivery confirmations and many more via SMS!
With SMS having a staggering 98% open rate (Frost & Sullivan), it’s no surprise why so many businesses are using text messages to communicate with their customers.
We think our new and improved Maslow’s hierarchy of needs sums up this change perfectly!