What everyone ought to know about SMS

Topic: Esendex news

Yesterday, I saw an interesting tweet from the Mobile Marketing Association Forum, quoting;
“97% of SMS opened, 83% in one hour but typically within 4 minutes”
This is a pretty fascinating statistic, especially when compared to email where only 25% are opened (according to the IAB) and probably even fewer of these are actually read.
There are more mobile phones than people, with more individuals using one mobile phone for business and one for personal use.  People also have a tendency to carry their mobile phone around with them all the time, everywhere that they go.  It is therefore not surprising that many businesses and organisations are using SMS software to communicate with their audience, especially considering that most text messages are read.
Here’s some examples of when using an SMS gateway can capture your target audience instantly;
• Increasing purchasing power – send Bulk SMS with last minute deals and promotions
• Ensure appointments are not forgotten – for example sending doctors and beauty salon SMS appointment reminders
• Emergencies – for example hospitals use the service to inform high risk patients of dosing reminders
• Time sensitive situations – for example a recruitment agency will be able to contact a candidate with job details
If you would like to try our SMS gateway, why not sign up for a free trial? – it would be great to hear what you think!

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Hannah