Tip of the week: Make the most of your SMS database

Topic: Esendex news, How-to guides

Collecting a database of mobile numbers is the perfect way for you to communicate with clients, customers and even your own staff. However, it’s important to keep your SMS list clean and tidy in order for you to make the
most of it.
The following tips will help you to maintain your mobile database…
Update mobile records and remove unused numbers
Individuals often change their mobile number or stop using certain numbers on a daily basis. Because of this, it’s important to ask your clients and customers whether their data has changed and update the new information if this is required. Otherwise, communicating via SMS to mobiles that are no longer used can be a waste of time, money and effort.
Examine any feedback you receive
Examine who replies to your SMS messages and which type of messages get better responses and feedback. This will help you determine what works and what doesn’t in terms of your SMS communications – A helpful way to reshape your SMS strategies.
Analyse your current mobile subscribers
By analysing your current subscribers, you can provide a great insight into who your subscribers are. Record how and when they opted in – was the opt-in through a specific campaign or customer activity? This analysis will help you to understand demographics, behaviour, likes and interests to enable you to develop a segmented SMS strategy.
We offer free delivery reports with all of our SMS services and the ability to group your contacts accordingly – find out today just how fresh your data really is – 0845 356 5758.

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