The winning formula for retailers in the run up to Christmas

Topic: Esendex news, How-to guides

Christmas tree
Christmas stock is starting to appear in the shops and no doubt the Christmas music will follow shortly. Our mobile phones are rarely out of sight and a whopping 98% of SMS messages are read. With this in mind, SMS is the perfect channel to engage with customers over the festive season, here’s our top tips:
Always in the loop
Keep your customers up to date! Send an SMS with new products, services or special offers. You’re suddenly pretty hard to forget and customers have an even bigger incentive to make their Christmas purchases with you!
VIP treatment
Send loyal customers exclusive offers and rewards. This is a sure fire way to get in their good books and keep them coming back. After all, no one forgets a business that offers something for nothing – especially when strapped for cash at Christmas!
Keeping it personal
Use the data you have lying around and tailor your SMS messages to each customer! Text Christmas greetings, birthday offers or products they’re interested in to make them feel special. This is such a powerful way to keep customers engaged with your brand and helps you build a strong relationship.
Find out what you’re doing wrong… and make it right
Don’t give customers a reason to leave. Send an SMS survey to understand what they’re thinking. It’s a perfect opportunity to find out what you can do better and then make a change.
Go that extra mile
When everything is frantic around the Christmas period, notify customers via SMS when the last order dates are for Christmas. Also let them know when their order is being shipped, send delivery confirmations and allow them to change their delivery day. If shopping with you is this easy, you have a customer for life – not just for Christmas!
Read our retail white paper for more ideas of how SMS can improve customer service, generate sales and reduce operating costs, not only at Christmas, but all year round.

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