The Alzheimer’s Society and super store giant Tesco have teamed up to launch a Halloween themed SMS charity campaign to help with the battle against dementia.
The donation campaign involves sending an SMS message to an SMS Short Code number and, in return, receiving a friendly Halloween themed message.
The SMS message is a ‘trick or treat’ style text, with ‘treat’ messages including handy tips and hints on how to make a DIY Halloween costume.
Friendly ‘treat’ messages also include recipe ideas for fun, spooky party food. The ‘trick’ style SMS messages will include bad jokes and riddles.
Tom Hubbard-Green, eMarketing and Social Media Manager at Alzheimer’s Society is thrilled to use SMS messaging to appeal for donations.
“As a charity we’ve used text donate before; but we’ve never used it in such an innovative way.”
“The SMS campaign is themed around Halloween and uses a special platform which lets us send randomised bounce-back messages to our supporters featuring a trick or a treat,” he continued.
“This type of text donate campaign is a first for Alzheimer’s Society and we hope it will be attractive to those wanting to donate to a charity, but (who) don’t have the time to spare to organise a fundraising activity.”
The cost of a text is £1.50, which is the charity donation to help fight against dementia. The money will be donated to the Alzheimer’s Society. 10% of the cash donated will go to Tesco’s Charity of the Year, Alzheimer Scotland.
It is hoped that the Halloween themed campaign will raise £5 million. The money will be used to fund new research and support professionals to help those living with the condition.
Text the word SCARY to the SMS Short Code 70444 to donate and receive your trick or treat SMS message.
SMS messaging is often used for good causes, as it is a popular way of reaching a wide audience. It is a fast, efficient and effective way of communicating with a range of different people.
