SMS marketing: How to avoid becomming an SMS spammer

Topic: Esendex news, How-to guides

With the growth and popularity of SMS, mobile phone users are seeing an increase in the number of unsolicited, unwanted text messages. SMS marketing is an extremely effective communication channel when used correctly –  spam messages however, can be particularly annoying for recipients.
This video takes you through the examples of legitimate marketing messages and also the types of messages that are considered spam. The rules for sending marketing texts are also explained, alongside the consequences for the rules not being followed.

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