1 October 2018
Communicating with customers via post is considered to be quite an old-fashioned way of engaging, with a third of consumers feeling that letters are now unnecessary (source). It’s certainly more expensive and slower than its more modern, digital counterparts.
There are also environmental issues when we consider how many trees are felled to create the paper and envelopes, and how much of a carbon footprint is being left by the vehicles delivering the letters.
However, for many businesses, paper letters still represent the best way to supply formal communications like notifications and contracts. This is because letters are perceived by some consumers – particularly older and lower income groups – to be a more secure and official communication channel than something like an SMS.
So is there a way of combining the formal feel of a printed document, with the lower cost, speed of delivery and ease of use benefits that come with using a modern, mobile-focused channel?
Introducing Secure Document Download
Secure Document Download is a new tool for our Mobile Journeys mobile web app, which removes the sender’s requirement to send expensive and slow paper-based communications, while still maintaining the confidentiality and formality of a letter. The new tool provides the ability for an end user to download a PDF document securely, from within a mobile web app which doesn’t require installation.
Delivering documents using Secure Document Download offers significant benefits to the sender. First of all, the speed at which documents can be sent at is increased massively. The end user can access the mobile web app as soon as they receive the link, usually via SMS, and then they can download the document directly to their device at a time that is convenient to them.
Compared to a postal delivery which can take anywhere between 1 and 3 days, supplying documents via a Mobile Journeys Secure Document Download is done almost instantly. This will help speed up almost any customer interaction and leave the sender with happier customers.
The cost-saving benefits are also significant for document senders. The cost to send personalised letters to an audience of 10,000 customers could be around £10,000 (when we account for stationary, administrative, and postage costs). The cost to deliver documents to the same audience with Mobile Journey’s secure document download feature would be significantly less as you replace the expensive parts of the process with the quicker, more efficient and less expensive Mobile Journey based solution.
How does it work?
The process of delivering documents through a Mobile Journey is a simple one.
To start with, businesses wishing to send documents will provide Esendex with a document template. Typically this will be a letter, contract, policy summary or any other kind of formal document. This will be accompanied by a set of data which will populate the variable parts of the document (e.g. customer name, address, renewal price, appointment date etc). If required, this data can even be captured before the document download stage within the Mobile Journey itself.
The end customers are then sent a link to a Mobile Journey which will be contained within either an SMS, Email or web link. When the customer reaches the document download stage of the Mobile Journey (after first verifying their identity by answering some security questions within the Mobile Journey), a PDF document will be created by combining the sender’s original template, and the variable details specific to that customer. A PDF document will then be downloaded to that customer’s device.
Who is the Secure Document Download feature for?
The document download feature within Mobile Journeys can be used by absolutely any business who wishes to send formal documents containing personal information, in a cost-effective and secure way. Here are just a few examples of the ways our customers are currently using the tool.
Insurance companies can quickly compile and deliver personalised policies, without the need to send reams of expensive paper documents
Healthcare providers can securely deliver test results directly to patients’ mobile devices, ensuring that critical information reaches anxious patients in the soonest possible time
Local governments sending annual council tax statements to residents can save valuable budgetary spend by switching from paper communications to a digital Mobile Journey approach
Debt collection agencies can quickly and easily verify their customer’s identity, before submitting sensitive financial documentation to them
Real-estate agencies can issue their buyers and sellers with important property contract documentation with much more speed and ease when compared to postal mail.
How can we start sending more secure, downloadable documents?
If you’re interested to know more about how Mobile Journeys can be used to deliver your letters and documents in a faster, more cost-effective way, and how Esendex can make the process work more effectively for you, please get in contact with our team today on 0345 356 5758 or email us at email@example.com.