New technology addicts around the world are waiting with baited breath for the 2012 Mobile World Congress, centred around the theme of “Redefining Mobile”. The action will take place at Fira Montjuïc, in Barcelona, between 27th February and 1st March. Major global players of the mobile market will be unveiling their latest innovations. As many as 1400 exhibitors will be showcasing their products to the visitors, and there is much speculation about which ones will cause the latest buzz.
The prospect of thinner, shinier, faster smartphones has been the subject of many rumours. Quad Core processors, 12 MP cameras, 3D capability and retina resolution are listed amongst the most desirable features, but the manufacturers are keeping their cards close to their chests and surprises are bound to occur. The Samsung Galaxy S3, the Blackberry London, the new Galaxy Nexus and the Motorola Droid are all expected to be released at the congress and will all be competing for attention.
A program of talks and conferences will take place over the course four days, with speakers such as Franco Bernabè, CEO of Telecom Italia, and Anne Bouverot, Director General of GSMA. Conference goers will be able to hear presentations on topics as varied as mobile operator strategies, mobiles and health, and mobile business transformation.
One of the highlights of the event will undoubtedly be the Global Mobile Award ceremony, where the most groundbreaking, successful and useful mobile players receive recognition from their peers. 2011 winners include, for instance, Google, for the Google Maps application, and Dr. Wang Jianzhou, Chairman of China Mobile, for outstanding achievements. The evening will be hosted by the British comedian and musician Tim Minchin.
Finally, discussion forums will provide the opportunity to network with industry players and get fresh inspiration for new mobile marketing strategies.
