In recent years SMS has emerged as a great way for Marketers to connect with their audiences. When compared to traditionally used channels SMS is cheaper, more engaging, and has a much higher conversion rate (source).
However, even though many marketing agencies have started to use SMS, few are using it to its maximum potential. To help with this, we’ve put together a handy infographic which lists the different ways our customers in the marketing sector are using the platform, and includes some top tips for optimising your messages.
