Make your New Year’s resolutions stick!

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New Year's resolutions

Every year we start with good intentions, setting ourselves resolutions – however, the majority of us struggle to make these survive a month! Whether we sack off the gym in favour of a night in front of the TV, or we’re back to polishing off a big bag of Maltesers to ourselves – the fact is our New Year’s resolutions rarely stick.

Let’s make this year different and set a resolution that’s not only achievable, but also extremely effective. 2015 will be the year of kicking our communication into shape!

To help you stick to your resolution this year, here’s our top tips to get the most out of your SMS:

Have a clean out
Tidy up all your data! Get rid of any out of date or incorrect contacts so you are sending your SMS to the right people every time.

Clear message

It’s easy to get lost in the communication you’re sending – be sure to have a clear focus in mind. Your customers, staff or even suppliers don’t want to be bombarded with irrelevant messages, make sure each time you press send you have a reason to text.

How many is too many?
This is the age old dilemma – you don’t want to overload your customers with text messages, but equally you don’t want to be sending too few and miss an opportunity! In 2015 really take the time to find the right balance, and you’ll be on to a winner.

Mix it up
When you are sending marketing messages via SMS, you may be sending similar texts, but make sure you change the content each time you send. No one wants to read the same text over and over…

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Demi

Demi is the Marketing Assistant for UK and Ireland at Esendex. She is responsible for content generation and developing the territory plans.