Retailers and consumers in the UK became captivated by Black Friday in 2014 with spends from retail search increasing 145% in the run up to the event. But as we approach that same period once again it seems there is a new spending event taking priority for marketers nationally.
If you are an online service provider or ecommerce store then the two words you’re likely to be excited about at present are “Cyber Monday,” but perhaps not in the way that you think.
As users slowly start to transform their experiences from desktop to mobile the way that people are consuming content and shopping on Cyber Monday is no different:
– 41% of online traffic came from a mobile device or smartphone on Cyber Monday;
– and 22% of online sales were driven by a mobile
According to a survey by KPMG, UK shoppers are embracing technology at a faster pace than many other countries with more consumers now opting to purchase technology, electronics and entertainment online than ever before. The fact that such consumers are now using their smartphones to make these purchases means that retailers can now better identify the most successful ways to target them; by mobile.
From promotion and first click, right through to purchase and dispatch, bulk SMS provides the perfect platform to enhance your customers’ experience of your business or brand.
It has been suggested that 88% of impulse purchases are prompted by a sale or promotion and 45% of these following a promotion received by mobile. Does this mean Cyber Monday has become less about Cyber and more about mobile?
With 7 days until Cyber Monday arrives there’s still time to contact our sales team to make sure you have enough SMS credits in your account or get advice on creating your campaign. Call us today on 0345 356 5758.
