How can gyms successfully communicate with their members post-lockdown?

Topic: SME, Sports

According to a survey conducted by Sport England, the British public misses going to the gym more than doing any other sport during lockdown. In fact, 87% of those surveyed said they’d resume their membership post-lockdown and a further 27% of people, who are not currently members of a gym, said that they are likely to join once fitness centres begin to open again. 

As the spread of Covid-19 begins to reduce, lockdown restrictions are easing, alongside them is the much anticipated opening of gyms. However, despite the easing of lockdown restrictions, safety measures are still a priority for the British public. 

Consequently, the focus for gyms needs to be around how to balance sharing the new safety protocols while ensuring their members feel safe and content enough to return to the gym. 

The success of this lies in effective, clear and tailored communication. We’ve put together the below infographic to help to support you in communicating the key safety measures during the opening of your gym or fitness facility. 

Esendex infographic, showing how SMS can be used to help fitness businesses adhere to government guidelines and communicate with customers post-lockdown
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Amy Robinson

Hi, I’m Amy, Senior Brand Development Manager at Esendex, with a background in digital and international marketing. I love everything to do with digital technology and improving communication between brands and their customers. I also take great pride in combining digital optimisation with user experience.