Blood donations are a vital part of any healthcare system, after all it saves lives every day. With this in mind, a group of us at Esendex have gone down to our local blood donation centre to give blood.
According to NHS Blood and Transplant only 4% of us in the UK give blood – could SMS prove valuable to increase donations?
Blodcentralen in Sweden have found sending an SMS to donors when their blood has been used to treat a patient encourages donors to continue giving. The scheme which has now been running for three years has had a really positive response.
Innovative schemes like sending SMS updates to donors are a great way of encouraging blood donations that will one day save lives.