Trying to determine what your customers are thinking can be a tough battle as a retailer. The right products to stock and the right approach for staff to take. Trial and error means nothing without results to base them on.
Asking your customers to fill out a short survey in store often doesn’t produce the desired results with lengthy queues as you wait for them to be completed and pens running out. It can all get a bit fiddly. It can often seem a waste of time with rushed answers and a waste of paper if the answers aren’t the right ones. So where do you get your feedback from and how do you know if your customers are satisfied?
Times have changed … 95% of consumers said they would respond to an SMS survey rather than a request to complete one on paper. Email, voice and web surveys all have their place but all have relatively low response rates with SMS achieving eight times the response than the average email campaign. If you’re a retailer really wanting to understand your customers then SMS is the channel that is likely to provide you with the best statistics to make that important business decision.
As an instantaneous and on-the-go method of receiving feedback from your customers straight to their phone, SMS surveys is a simple and easy way to collect the answers to the questions that you want to ask and respond to the answers your customers give just as quickly.
Able to be personalised for your customers, to complete at their leisure, whether from the comfort of their own home or while on the train back from work, the chances are they’ll be more inclined to do it. This gives you the opportunity to gain better insights, ideas and valuable statistics to put to use in your online or brick-and-mortar store.
Keep your customers satisfied, make them feel valued as a part of your company’s shopping experience and use SMS as an opportunity to up-sell. Low cost and producing instant results SMS surveys could transform your retail business. To find out more call us on 0345 356 5758 or email us at [email protected]
