Magic Seaweed

Owned by Metcentral, a provider of weather forecasts for a full range of outdoor and adventure sports, MagicSeaweed.com collates surf and weather related data to create its own forecasts, giving surfers an overview of current and predicted conditions across the globe.

In order to extend the ways in which users could access the information gathered by MagicSeaweed.com, Metcentral linked up with Esendex to make long range forecasts and live wave buoy reports available by SMS direct to mobile phones.

Metcentral chose Esendex’s premium rate SMS solution as it allows MagicSeaweed.com to respond directly to texts requesting forecasts. They integrated Premium Rate SMS with the Esendex SMS API. Users simply text their query using a number and a code listed on the web site and in regional newspapers.

Premium Rate SMS has proven to be the ideal charging mechanism for these forecasts. Director of Metcentral and founder of MagicSeaweed.com, explains:

"Esendex’s SMS SDK made it extremely easy to integrate Esendex’s Premium Rate SMS service into our offering and adds to the service that we give to our users. In fact, it is its flexibility and ease of use which have been key to us."

"Because mobile phones are upgraded so often and the technology is becoming increasingly advanced and sophisticated, we needed a system that could frequently and easily be tweaked to accommodate any changes. We can act on customers’ feedback and adapt the system accordingly."

"It allows us a good level of control and we have found it easy to monitor user uptake. Added to this, the level of technical support we have received from Esendex has been second to none."

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