Although smart phones, apps and other nifty devices are the words on everyone’s lips at the moment, a new study has revealed that most Brits are using SMS as their preferred feature on a mobile phone.
According to the Ofcom’s Communications Market Report, the average mobile user sends an average of 200 SMS per month, which is more than double the average in 2008. Up to 58% of Britons, almost six out of ten, rely on text messaging at least once a day to contact their friends and family.
Interestingly, data shows that the use of texting has also increased, overtaking other traditional forms of communication. In comparison to the average 58% of Britons who use SMS every day, face-to-face communication accounts for 49%, mobile calls for 47% and social networking for only a third of Britons (33%).
“Over the past year there have been some major shifts in the way we communicate with each other. By far the most popular means of communication on a day-to-day basis is by text messaging,” said James Thickett, Ofcom’s director of research.
This messaging trend has been increasing in the recent years and Thickett highlights the fact that it will to continue to grow in the future, as technology advances and we move further into the digital age.
“Talking face to face or on the phone are no longer the most common ways for us to interact with each other. In their place, new forms of communications are emerging which don’t require us to talk to each other – especially among younger age groups,” he said
It’s therefore no surprise that so many businesses using SMS to communicate with their customers, after all, it is their ‘favourite’ platform.