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Keep up to date with current news and highlights from the SMS industry

Phones on planes – Good or bad idea?

Virgin Atlantic recently announced that passengers on their London to New York flights will be able to use their mobile phones during a flight, this has generated significant controversy. While many Brits said they would only be using it to send SMS messages, the majority argued that listening to other people’s phone calls on a plane could potentially ruin their trip.

“Many people will have experienced that moment when you’re about to take off on a 10-hour flight and you need to send an important message to the office, or even remind a family member to feed the cat,” Virgin Atlantic’s Chief Operating Officer Steve Griffiths said in the firm’s press release.

The service will be introduced on the airline’s new A330 Airbus which covers the London to New York flights. It will not be possible to use the service during take-off, landing or 250 miles before the plane enters US airspace because of American laws.

Skyscanner carried out a survey to find out what Brits’ opinions are regarding the introduction of this new service.

Up to 86% of those polled are against in-flight calls, arguing that “it’s annoying to listen to other people’s conversations”. However, half of them admitted they would happily use this service to send text messages while in the air. Only one in ten would send emails, while 6% confessed they would use this service to make or receive voice calls.

Although using mobile phones on planes could have certain benefits, UK travellers seem to be content enough with the introduction of in-flight SMS options – a much quicker and discreet way of communicating to others when sharing a small space with other travellers.

Tip of the week: Think about using an SMS Sender ID

An SMS Sender ID is an easy way to brand your SMS messages so that the person receiving an SMS can quickly identify who the message is from. It’s great if you’re looking to maximise readership and response rates.

It appears in the ‘from’ address on a mobile phone, however it’s not like a normal ‘from’ address, as you can’t reply to a text message where a Sender ID has been used.

SMS Sender ID’s are ideal for sending out SMS promotions, vouchers, tickets, news, alerts, appointment reminders and more – basically anything that doesn’t require a response. If you are planning on sending text messages that require replies then you can use a Virtual Mobile Number instead.

Using an SMS Sender ID works really well because there is no need for the user to save the number in their mobile phone as you can choose who the message appears to be from. The Sender ID can include up to 11 characters and can include any alpha-numeric character.

With our SMS service, using an SMS Sender ID is completely free of charge, you’re also able to change the Sender ID as often as you like. If you’d like anymore information please get in touch,  our SMS experts will be more than happy to help – 0845 356 5758.

 

My mobile phone is smart enough!

Although the use of smartphones is undoubtedly on the rise these days, new research has revealed that a surprising amount of UK consumers are unwilling to join this growing trend.  Many consumers are happy to stick with their less sophisticated phones.

According to the new study released by YouGov, which undertook a poll of more than 2,000 mobile users in the UK, 47% of them own a smartphone. The remaining 53% of mobile users are satisfied with their simpler ‘feature phone’, even if it lacks internet connectivity.

Interestingly, four out of ten Brits stated they feel they have “no need” for a smartphone, while a further 40% argued that the devices are ‘too expensive’ to even be considered.

John Gilbert, Consulting Director of YouGov’s technology and telecoms team, commented on the results of this research. “To address the various barriers to smartphone conversion requires a better understanding of the complacent and currently satisfied feature phone market.”

It also appears that the majority of British consumers are not thinking about changing their current handsets. When asked whether they are planning to upgrade to a smartphone in the next 18 months, only 16% of respondents admitted to considering the purchase of a smartphone.

Unlike apps and mobile websites, SMS offers universal coverage across all mobile phones. So, if mobile is part of your customer communication mix – SMS could well be the answer.