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Social apps “harvesting data” – what’s this all about?

Twitter has recently admitted to copying the entire address books from smartphones and storing the data on their servers, without customers’ knowledge.

Access to the address book is enabled when users click on the “Find Friends” feature on smartphones apps.

Twitter spokesman Carolyn Penner said it would now offer users the option to upload your address book or “import your contacts” to make it clearer.

She said: “We want to be clear and transparent in our communications with users. Along those lines, in our next app updates, which are coming soon, we are updating the language associated with Find Friends – to be more explicit.”

Alongside Twitter being in the news recently, there has also been talk of Android apps handling personal data to advertisers.

On Sunday Channel 4 News uncovered how easy it is for apps on Android phones to share and access data. The Channel 4 News research was undertaken by UK security company MWR InfoSecurity.

“We found that a lot of the free applications in the top 50 apps list are using advertising inside the applications, and that the permission that you grant to these applications is also granted to the advertiser,” a representative of MWR InfoSecurity told Channel 4 News.

“If users knew about this, I think they would be concerned about it. But at the moment I don’t think they are aware of the situation and how widely their information can be used.”

These kinds of practices by giants such as Twitter and Google raises questions and concerns about the privacy implications posed by other websites and apps.

At Esendex we have taken the relevant steps to protect our customers’ privacy. We never disclose your details to any third party for marketing purposes. We also employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage.

If you would like more information on data privacy please get in touch – info@esendex.co.uk

The future remains bright for SMS

Too many messenger appsA while ago we talked about how instant messaging apps were slowly eating away at SMS revenues. Today we’ve got wind of a few figures that shows this is in fact the case, according to a report by Ovum, these new IP-based messaging services have cost telecom operators $8.7bn in lost SMS revenue in 2010, and a further $13.9bn in 2011.



This pattern seems like it will continue to balloon into 2012. “Ovum warns operators to rework their legacy services if they want to secure their future position in the messaging market.”

It’s not all bad news though, for businesses at least. Although SMS revenue is gradually being eaten away in the peer to peer (P2P) market, which makes a lot of sense, as friends will have each other’s phone numbers or social messaging “pins”, the Application to Person (A2P) continues to grow.

A2P messaging is the sort of SMS messaging in which banks, hairdressers, delivery companies, advertisers and such send you an SMS to give you details of whatever they want to let you know. Juniper Research estimates that A2P SMS will overtake P2P SMS by 2016, being worth more than $70bn.

Whilst these IP-based messaging services have their advantages; such as “real-time” communication and the apparent absence of cost, they remain extremely fragmented. Off the top of my head I can name at least 8 IP-based messengers – iMessage, Whatsapp, Blackberry Messenger, Skype, Touch, Facebook Messenger, Yahoo! Messenger and KIK.

So, it seems SMS has one killer feature at its disposal, which is its wide reach and compatibility; it can reach any phone be it smart or not, on any network and without the need for internet access. This is why SMS will continue to grow in an A2P world. Our World.

Other blog posts you may be interested in…

Infographic – Smartphone users still prefer SMS

Love your customers – Our new affiliate programme has launched!

We’re pleased to announce the launch of our brand new affiliate programme. We’re offering a nice healthy 25% commission on all first purchases and 10% for ongoing purchases – for life!

The commission based programme is open to anyone looking for an additional income stream and who is interested in offering SMS services to their customers.

Affiliates can promote our SMS services by simply adding an Esendex banner or URL tracking code to a web page or email campaign.  Any customers referred to Esendex via the adverts or URL code are tagged with a unique affiliate ID.  If this customer then purchases text messages from us, the referring affiliate will receive revenue on the first purchase and all subsequent purchases.

Take a glance at what is included:

  • 25% commission on first purchases and 10% on-going commission for life
  • Choose from a range of our compelling creative banner and text adverts
  • If you’d like to promote our services off your website, we’ll create a landing page for you to direct customers to – labelled with your logo and branding
  • A dedicated Affiliate Manager
  • A link back to your website to help boost your SEO

Ready to join? Sign-up to the Esendex Affiliate Programme and start earning commission today.