Esendex company news

We’re tougher than the average company

If you’ve been following our blog, you’ll know that a lot of us here at Esendex like a bit of a challenge, a way to push our bodies as hard as we push our minds; whether it be a 58 mile bike ride, numerous triathlons, or simply entering 5-a-side football tournaments, we love to get stuck in. It’s now something that is firmly engraved into our company’s culture, and long let it continue.

Well, this time a few of our staff may have taken it to the next level. Some might say they have lost the plot and if you haven’t heard of an event called Tough Guy, then you’re about to find out why.

Tough Guy is, in their own words, “the safest most dangerous event in the world”; a 6 mile run followed by an obstacle course whereby the “victims” have to crawl beneath razor wire, jump over flaming pits, swim through tunnels of freezing cold water, climb walls as high as mountains, run through fields of dangling electric prods and many more brutal hurdles; this part of the course is appropriately named “the killing fields”.

Why are we doing this you might ask, well for charity of course?  Much of the funds raised by Tough Guy will go to the Horse Sanctuary Charity, serving the worst cases of Horse cruelty as well as giving opportunity to Kids off the Street.

If you are also taking part, look out for the team that look like they’re in the most pain, that’ll be us. Oh, we’ll also be wearing Esendex t-shirts.

Could you be part of the Creative Class of 2012?

Over the last year, Esendex, along with 8 other companies, were chosen to represent Nottingham’s Creative Class for 2011.  The businesses selected were those set up in the city and county – and which are expanding and thriving.

Last week our CTO, Adam bird, presented at the Creative Class of 2011 event. The event was held at the Nottingham Contemporary, to celebrate Nottingham’s entreprenerial talent. In his presentation, Adam talked about successes to date and international plans for the future.

Other presentations from the Creative Class 2011 were: Skeleton Productions, a new video production company; specialist in lightweight fibre reinforced thermoplastics Medibord; website performance monitoring firm Aware Monitoring; software development house The Plumtree Group; traditional corsetry and handmade lingerie company Eternal Spirits; wireless fetal heart monitor company Monica Healthcare; computer games software company Lockwood Publishing and Sygnature Chemical Services.

Adam comments about the event;

“It’s great that an event like this is being held, but this isn’t about making me feel good. It’s about showing people what’s possible,” he said. ”We can all be examples to the wider field of business that Nottingham can be a great place to run and develop business and that more people should come and do the same.

“The challenges with this kind of thing is always whether you can get years two and three. I’m confident that there will be a next generation of the Creative Class.”

Would you like to apply to be in the Creative Class of 2012? Visit  Invest in Nottingham for an application form.

DMA update: Consumers prefer SMS marketing over mobile web

New research by the Direct Marketing Agency (DMA) has found more than one third of mobile users prefer SMS marketing promotions, beating its rival – mobile web.

In total, 38% of consumers named SMS promotions as preferable to mobile web marketing which was lagging behind with a figure of less than half of this (just 15%).

The research demonstrated how when it comes to redeeming vouchers and receiving promotions, consumers are more than happy to be contacted via SMS.

In total, 40% of UK respondents said they were interested in being contacted by advertisers in this manner, giving them easy access to discounts, offers and news of products.

Of course, advertisers have to be careful about how they approach mobile users in order to achieve a successful marketing campaign.

Commenting on this, the Chair of the DMA Marketing Council, Mark Brill, explained that “the key to acceptable mobile marketing is to understand the target audience’s preferences to ensure they engage with consumers in the way they want to be contacted.”

With SMS proving a popular favourite amongst Brits (just under half of those asked revealed that they would like to be contacted in this way) it is likely that mobile marketing will continue to develop.

In total, 75% of Brits are happy to be contacted about promotions and offers via their mobile – a figure which is much higher than that experienced in other developed nations.

According to the DMA’s data, Americans were the closest to Brits in terms of mobile marketing support with 72% of them feeling the same as our 75%. This figure fell drastically for nations such as France and Germany, however, who experienced results of just 50% and 46% respectively.

The report also revealed that one of the main reasons why some are hesitant to use mobile offers is because they wrongly believe they are charged for their service. This was said to affect one in four Americans and one in seven Brits.

With this in mind it’s important that advertisers help consumers understand that SMS campaigns, vouchers and promotions are not sent at a cost to the end user.

If you’re thinking about setting up an SMS campaign and would like some tips, you might be interested in reading: 10 fantastic mobile campaign ideas for marketers!