Parkers

Customer:	Parkers
Services:	SMS API
Website:	www.parkers.co.uk

Around a million people buy a used car in Britain each month - many of them roam the forecourts armed to haggle, clutching a copy of the famous Parker’s Price Guide.

The monthly guide contains the latest prices for over 9000 models. But now Parker’s has teamed up with Esendex to offer buyers personal, independent valuations of individual cars, by Premium Rate text message.

Customers standing on the forecourt examining a vehicle can text Parkers on 80806 with the word PRICE, the registration plate and optionally the mileage, for example: PRICE AJ51ELU 19756.

Within seconds the Parker’s price for that specific car comes back along with a security bonus - confirmation that the plate matches the model and make of car it is attached to.

With such an accurate price guide, buyers are better equipped to negotiate a fair deal. Customers pay £1.50 plus the normal network charge for the premium rate service, which was developed by Esendex. The facility hasn’t been running long and has only been advertised on the Parker’s website and in the Guide, but already 3,000 people a month are using it and Parker’s are delighted. Associate Publisher, comments:

"It’s a valuable haggling tool when you’re standing face to face with the dealer or private seller. I think it speaks for itself that already 5% of the people who buy our guide are using the SMS service.
It’s also been really easy working with Esendex, we’ve created a new revenue stream with very little effort or stress."

Parker's SMS Car Price Check service was shortlisted for a New Media Age Effectiveness Award 2005 in the Consumer Products and Services category.

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