With Esendex, we get both good service and competitive pricing. We anticipate them remaining a core part of our total global service offering as we expand over the coming years.
Ian Hammond, Criticall
Independent online wine retailer, Bowes Wine, has added an extra dimension to its website by using blogs to keep their audience up to date while on tasting trips and tours. Thanks to BlogIt, a new free service from SMS services company, Esendex, owners Caspar and Victoria Bowes can now update their blog page via text message.
Caspar and Victoria Bowes replaced their online newsletter with a blog in November 2007 and now use BlogIt to maintain real time on their website whenever they do not have access to a computer. Caspar explains,
“BlogIt is ideal for Bowes Wine, as it helps us keep the site up to date with the minimum of fuss. Naturally, our passion is tracking down the best wines we can find, which means we’re not always at a PC. BlogIt solves this problem and keeps us engaged with our readers and customers.”
BlogIt works with Blogger, Typepad, WordPress and any blog that can support email posting or the MetaWeblog or Blogger APIs. BlogIt allows users to text their entry to 07786 204 255, an Esendex mobile number, which, according to the blogger’s preferences, is automatically added to the site or put into ‘drafts’ for reviewing, editing or posting later.
According to research from BlogPulse, of the 70 million plus blogs that are tracked across the globe, only around one per cent are updated each day. BlogIt is a simple to use tool that makes mobile blogging a reality, helping bloggers keep their sites fresh without having to wait for access to a PC.
Until now, most blog update services are email or web based. Esendex’s new service enables bloggers to post entries via text message or email, opening up the ability for blogs to be updated using almost any mobile phone.
“Part of the art of attracting and retaining readers of a weblog is to keep it up to date,” says Adam Bird, managing director at Esendex. “With BlogIt, we’re using the simplicity of text messaging to keep blogs alive, enabling authors to capture thoughts, opinions and events as they happen.”
About Bowes Wine
Bowes Wine is the handbook - a travel guide and thesaurus - to help its clients navigate around the endlessly fascinating (and infinitely complex) kingdom known as Wine.
Bowes Wine is an entirely independent entity; a privately owned trawler that plumbs the profound depths of the vinous oceans of the world, divulging glowing treasures wherever they are to be found. The organisation assist clients to start and develop collections of good wine - collections that are as varied and eclectic as one's taste and imagination allows.
For those who have not yet made the leap into collecting, Bowes Wine also identifies and offers some really spectacular bottles for current drinking.
About Esendex
Esendex offers a simple, intuitive solution to a recurring business problem: how to rapidly and reliably communicate to customers or employees, wherever they are.
At Esendex, every message matters. Our intuitive internet-based services are used by thousands of organisations around the world to deliver SMS and voice messages quickly and effectively. Around the clock monitoring by our own in-house technology team ensures that your message is a priority, every time you press ‘send’.
Our tools enable businesses to be nimble with their communications. In seconds, you can reach your entire customer base or workforce. You’ll be sure that the message has got through. Like we say, every message matters.
Esendex’s head office is in Nottingham, England, with offices in Spain, France, Ireland and Australia. For more information about Esendex, please visit www.esendex.co.uk
